Different people have different concepts of Japanese automaker Subaru. For motorsports enthusiasts, the first image that comes to mind is the company’s all-wheel drive cars doing sick jumps on rally gravel stages. Technology buffs, meanwhile, may think of their EyeSight automatic braking safety system.
Japanese animation fans, though, may best know Subaru as the major sponsor of animation studio Gainax’s celestial-themed magical girl anime Wish Upon the Pleiades (known in Japanese as Hokago no Pleiades). And while the series’ TV run is over, that doesn’t mean Subaru’s love for the anime has expired, as the car manufacturer has created, and is selling, an official Wish Upon the Pleiades itasha covered with graphics of the show’s cast.