As much as Japan loves Halloween, the country’s favorite foreign-introduced holiday is still Christmas. It’s not hard to see why, since in Japan the December celebration is both the nation’s biggest date night and also its most accepted excuse to gorge yourself on fried chicken. Plus, this year good boys and girls can expect a visit from someone very special at Christmas: Pikachu Snowman plushies, plus a whole stocking’s worth of new winter-themed Pokémon goodies!
Pikachu (Page 29)
While each new installment of the Pokémon franchise introduces a new batch of charismatic Pocket Monsters, the original adorable combatants have been faithfully serving their Pokémon Masters for close to 20 years now. We’re sure a couple of long-time fans have formed a special bond with their first Pokémon, and you can now proudly display a symbol of your devotion with these silver and gold necklaces featuring the old-school grass, fire, and water Pokémon (and of course Pikachu too).
Since Toyota revealed details of its concept S-FR, set to make its first appearance at the Tokyo Motor Show later this month, people in Japan have been picking their jaws up off the floor—but it’s got nothing to do with the car’s impressive specs or surprisingly low price point.
You see, the compact sports car looks astonishingly like Pikachu, the bright yellow electric rodent from the popular anime franchise Pokémon. And what’s even more surprising is that few people in the mainstream media are daring to comment on the astounding likeness.
Having a handheld device that tells us how to get places, allows us to check our E-mail, and browse the Internet has been one of the greatest inventions of this century. Plus with video streaming services like Netflix and others on our phones, we are carrying around a library of entertainment. The problem with using our phones like a mini-TV, though, is that it’s difficult to prop them up at the right angle with the myriad objects that fill our homes.
While we’ve brought our readers an inexpensive solution to that problem in the past, some of us want to do it in the cutest and most fashionable way possible. Thankfully, gachapon capsule toy machines are dispensing prizes that feature famous characters and other eclectic figures that are designed to hold up phones for our viewing pleasure. You’ve never seen a phone held up with such panache before.
Even if you’re not ordinarily a very artistic person, we bet you get a spark of inspiration when you’ve got a pancake on your plate. Who hasn’t drawn a doodle or sketched a smiley face in maple syrup, or at least initialed their flapjacks with the sticky, tasty condiment?
After all, tasty as they may be, pancakes look pretty dull if you don’t add any decoration…unless you’re dining at this restaurant in Japan where the pancakes come pre-decorated with images of Pikachu, Mario, and dozens of other anime and video game characters.
Nintendo basically hit the merchandising jackpot when they came up with Pokémon. As of this writing, there are 718 Pokémon in the Pokédex, but as soon as they decide to release a new game, that number will grow again, and there are so many ways to make merchandise based on 718 different characters.
This is why the Pokémon Center stores around the world have been extremely successful. The best thing for the avid Pokémon fan is to walk around the shops and discover things that you didn’t even know you wanted. That is exactly what is going to happen with a brand new line of toys and merchandise available at Pokémon Centers soon. Slide your bum over and make room for the HIP POP! Parade.
Even though it came out in July, I still haven’t played Pokkén Tournament, the coin-op video game that sticks Pokémon into a fighting game developed by Tekken publisher Bandai Namco. Don’t get me wrong, like anybody with a soul, I’ve got a soft spot for Pikachu. It’s just that I’m happier to see the beloved Pokémon mascot dancing, not fighting.
But I think I may have to swing by the arcade now that the game has a masked wrestler Pikachu that’s a perfect mix of equal parts adorable and awesome.
There’s a pretty big gap between the life of an in-world Pokémon trainer and a real-world Pokémon player. Whereas your in-game avatar is alternatively journeying to new lands or patrolling old stomping grounds on his quest to catch ‘em all, you yourself can experience the games’ wonders without ever leaving your couch.
It looks like all that’s about to change, though, because the newest installment of the franchise, Pokémon GO, is not just a smartphone title for iPhone and Android, but an augmented reality game that requires you to get out and search the real world for Pocket Monsters and other trainers to battle.
Ah, summer. In Japan that means festivals, barbecuing on the beach, and smashing watermelons while blindfolded. It also means going on exciting camping trips in the wilderness with your friends… or maybe with Pokémon friends instead!
Camping with Pokémon is now totally possible, thanks to a new line of adorable sleeping bag plushies. Want to roast some marshmallows and tell ghost stories with Pikachu? Find out how after the jump!
Although I’ve never witnessed either in-person, I’m sure that the running of the bulls in Spain’s Pamplona and the return of the swallows each spring to their nesting grounds in Southern California are wonderful sights to see. And yet, I think I’m still happiest with what we get here in Yokohama: an annual visit from packs of Pikachus!
Just like they did last year, the loveable Pokémon once again overran the Minato Mirai harbor district for a week this August, But just like Nintendo’s Pocket Monsters routinely acquire enhanced abilities with each new video game or anime installment, in the time since their last appearance in Yokohama our adorable visitors had learned some new moves…dance moves!
Read on for all of our videos and photos of Pikachus grooving and swaying to hip-hop, hula, and more, with costumes to match!
While there are definitely some upsides to being a child, growing up isn’t all bad, especially when you can find ways to incorporate the things you loved as a kid into your adult life. For example, there’s that new Pokémon lifestyle magazine that’s written for fully grown, productive members of society.
And should you be a Pokémon-loving man or woman who heads to the store to buy the magazine’s latest issues, you don’t even need to pay cash, since now you can just whip out a Pikachu credit card.
Roughly half an hour south of Tokyo by train, the city of Yokohama is a great place to hang out in the summer. The city boasts great dining and beautiful parks, plus most of its attractions are located near the harbor, which is regularly caressed by cooling breezes.
Of course, it’s not just people who enjoy heading down to the bayside capital of Kanagawa Prefecture, but Pokémon as well. Just like they did last year, packs of Pikachus will be spending their summer vacation in Yokohama, and the first ad for their upcoming visit gives us a taste of what’s in store.
There’s no denying that Pokémon and the series’ adorable Pikachu are loved around the world. The international franchise has been around long enough that there are now several generations of former kids who grew up infatuated with the fantastic monsters but who may feel they can no longer openly show their affection for Pokémon, on account of supposedly being all “grown up”.
Well, you may be a grown-up in age, but if you still have a tiny bit of that Pokémon Master left in you, you might be delighted by the newest collaborative item being offered by fashion and culture brand BEAMS and the Pokémon Company. Check out these Pokémon×BEAMS watches that combine fashionable design and accurate time-keeping with your love of the Pokémon world!
Have you ever wished you could stick to your long-lost New Year’s resolutions to lose weight, kick those bad habits and take better care of your mental and physical health? Well, June might be the time to turn things around because Pikachu is here to help kick you into shape!
Whether it’s getting your eight glasses of water a day or downing that bright green shot of spirulina, this special series of Pikachus will cling to the side of your cup and keep you company while you stay healthy and hydrated this summer.
With six different poses available, we’ve been lucky enough to catch ’em before their official release in Japan. Come with us as we take a very special sneak peek at the coveted little critters after the break.
Ever wonder what type of bait you should use when hunting for your very own Pikachu? Apparently the answer is ketchup, at least if we’re going by what Japanese food and beverage company Kagome is telling us about the preferences of the most famous of all Pokémon.
Kagome just kicked off its Pikachu Loves Ketchup promotion, and shoppers who buy the company’s sauces can redeem proofs of purchase for adorable Pikachu ketchup bottle toppers plus a chance to win an exclusive Pikachu plate or stuffed animal.
If you have a penchant for eating right, you’re no doubt familiar with the importance of a balanced diet that includes all of the major food groups. But even if you’re making sure to eat plenty of fruits and vegetables, have you got the Pikachu food group covered?
Sure, you already know how to make a Pikachu burger, but if you’re looking to up your Pokémon intake (and skip having to do any real cooking yourself), you can now buy quick, convenient, and adorable Pikachu ramen.
Shawn Wasabi mashed up a list of his favorite songs and sound effects to create the original track “Marble Soda.” Wasabi uses a Midi Fighter by DJ Techtools to assign 153 different sounds used during the song. Among them are “Fushizen Na Girl” by Perfume, “PONPONPON” by Kyary Pamyu Pamyu, “Prelude” from Final Fantasy VII, and Pikachu’s iconic “Pika!”
Half-way through April, all of the cherry blossoms are gone from the Tokyo area, and while it’s good to know that they’ll be back in 12 months’ time, it’s always kind of a bummer to see them go.
Thankfully, though, there’s plenty to look forward to as the weather starts to heat up. For example, traditional festivals and amazing fireworks displays take place all across Japan during July and August. Plus, it looks like there’s a new annual summer event now, as the city of Yokohama is going to once again be overrun by Pikachus this year, and this time it sounds like all 1,000-plus of the unbearably cute Pocket Monsters have come down with dance fever!
Seeing as how Japan is the franchise’s home market, and also where corporate parent Nintendo is headquartered, it’s not surprising that Japan gets the lion’s share (or Pyroar’s share), of cool Pokémon stuff. After all, this is the country where people have been able to attend Pikachu parades, dine at Pokémon Cafes, and even purchase business-suited pocket monster plushies.
But one thing Japanese fans haven’t had, though, is a Japanese Facebook page for the Pokémon franchise. At least, not until this week, when Pikachu and pals made their Japanese Facebook debut accompanied by a short but sweet cherry blossom party video.
We’ve talked before about some of the cool extras that’ve come bundled with girls’ manga anthologies in Japan, but they’re not the only publications that dangle the offer of freebies to help drum up sales. In Japan, fashion magazines for adults also occasionally come with promotional items, such as day planners, scrunchies, or other goodies they think their readers might be interested in.
Women’s fashion magazine CanCam recently ran a special feature on Pokémon-related apparel and accessories, so the publishers thought it’d be the perfect opportunity to package the issue with a Pikachu-shaped fuzzy cloth pouch. To make it seem extra special, they decided to pass on his usual vibrant canary yellow and instead produce a chic monochrome version of the series mascot.
But “unique” doesn’t always mean “good,” at least according to one reader who came up with a morbid interpretation of Pikachu’s lack of color.


















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