
Plus a Mt Fuji notebook and two adorable plush “bear-istas” dressed in kimono.
As the hanami cherry blossom season approaches every spring, we look forward to seeing what Starbucks has in store for us with its Japan-exclusive sakura-themed drinkware and beverages.
This year, we thought we’d seen it all with the release of two huge collections and the Sakuraful Frappuccino and Latte, but it turns out there was more to come, as Starbucks has just announced they’ll be updating their You Are Here series with an all-new spring version.
The regional-exclusive You Are Here series, which incorporates local landmarks into its design, first arrived in Japan in 2017, with a full-sized mug and compact demitasse espresso cup featuring a dark colour scheme and Mt. Fuji, a red sun, cherry blossoms and a hot spring-bathing monkey.
The series was given a seasonal overhaul with the addition of a travel mug and a new snowy theme last winter, and now, for this year’s spring season, the three-piece collection is being updated with pale pink hues and fluttering sakura petals, set against a field of yellow rapeseed blooms.
▼ From left to right: Stainless Steel Tumbler (4,000 yen [US$35.84]), Mug (1,800 yen), Espresso Cup (1,200 yen).
In addition to the new You Are Here range, Starbucks has some other spring-themed exclusives waiting in stores for customers right now. There’s the Mt Fuji You Are Here Collection Journal Book (1,600 yen), the Japan Bearista Girl, dressed in a beautiful floral kimono, and the Japan Bearista Boy, in formal hakama attire, complete with family crest (4,800 yen each).
All of these new items went on sale today (20 March), so if you’d like to add even more sakura to your Starbucks collection, be sure to get in quick before they sell out!
Source, images: Starbucks Japan Press Release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Starbucks Japan reveals new sakura drinkware collection, inspired by cherry blossoms in the sun
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan’s second sakura collection for hanami season 2023 comes with AR cherry blossoms
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Starbucks Japan reveals new sakura cherry blossom drinkware range for 2020
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
One Piece Day 2026 brings new art, music, and new cast announcements
Finally! Japan’s big three convenience store chains announce rice ball price reductions
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Japan’s new sakura collection arrives in stores for hanami season 2023
Starbucks Japan’s new sakura collection arrives in stores for hanami season 2024
Starbucks Japan reveals second sakura cherry blossom drinkware range for 2020
Starbucks Japan adds new winter Mt Fuji mugs to region-exclusive You Are Here Collection
Starbucks Japan unveils sakura cherry blossom drinkware range for 2021
Starbucks Japan’s new sakura drinkware collection captures “beauty and fragility” of the blooms
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom-viewing season 2024
Starbucks Japan releases new cherry blossom travel mugs, glasses and goods for 2019
Starbucks Reserve Roastery Tokyo unveils exclusive sakura cherry blossom drinkware range for 2020
Starbucks Japan’s sakura Frappuccino and latte make us see the cherry blossoms in a new light
Starbucks Reserve Roastery Tokyo unveils sakura goods and cherry blossom interior for hanami 2023
Starbucks Japan adds a new sakura latte to its menu for cherry blossom season
Starbucks Japan unveils new sakura cherry blossom drinks and food at Reserve Roastery Tokyo
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom season 2019