Gum can be a great way to freshen your breath or relieve stress, but by the time you’re old enough to have huge amounts of stress and coffee-breath, chewing gum can look kind of immature.
But food and candy maker Lotte is looking to shatter that stereotype by producing a gum target directly at women over the age of 50. Oddly enough their strategy seemed to be making it taste like a woman in her fifties.