As you already know, the third anniversary of the 3/11 Tohoku disaster was remembered this week through a variety of activities, including a fundraiser by Yahoo! Japan which saw the company donating roughly $250,000 to charity. The anniversary was also marked by a powerful earthquake off the coast of Kyushu at around 2 am on March 12, injuring about 14 people and wrecking havoc on innocent anime figures.
It also brought grins to all of the NHK viewers and Twitter users who happened to catch the public broadcaster’s footage of a confused-looking man running around an office in his underwear!
Dove’s “Real Beauty” commercial a big hit in Japan
Mar 6, 2014
Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.
Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!
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