So let’s say you’re a high school girl growing up in Tokyo, the undisputed mecca of fashion and pop music in Japan. You want to break into the industry, but what can you do to make yourself stand out from all the other teens with the same ambitions, especially if you’ve got a fairly pedestrian name like Kiriko Takemura?
Simple: you slip on an outfit that’s as colorful as it is outlandish, adopt the stage name Kyary Pamyu Pamyu, and bask in the adoration of fans both in Japan and abroad.
Of course, this didn’t happen overnight. Kyary’s success is the result of several years spent developing her persona and image, as we can see in a pair of pre-fame videos showing her as a high-schooler still at the midpoint of her path to stardom.































































