A common addition to many Japanese dishes is a substance called Konjac (Konnyaku in Japanese which may sound confusingly like Cognac). It’s a peculiar, virtually tasteless gelatinous mass that admittedly has an excellent texture to it.
What may come as a shock to millions of Japanese people is that America is beginning to embrace this garnish not as the Japanese have, but as a replacement for conventional pasta.
Thanks to the West’s keen marketing sense, Japan’s often underappreciated purplish-grey slab gelatin has been reborn there as Miracle Noodles!














Starbucks Japan releases new drinkware and goods for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
One Piece teaming up with 5 NCAA basketball teams
The secret of Starbucks Japan’s Chocolate Chunk Cookie: It’s not made by Starbucks!
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Japan has seven lucky taxis in Tokyo, and we just boarded one of them
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
One Piece teaming up with 5 NCAA basketball teams
The secret of Starbucks Japan’s Chocolate Chunk Cookie: It’s not made by Starbucks!
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Japan has seven lucky taxis in Tokyo, and we just boarded one of them
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
Japan’s biggest manga magazine is raising its minimum payment rate for creators
Say hello to Japan’s new stationmaster cat!【Video】
1,200 Japanese workers convert above-ground train to subway line in a matter of hours
Studio Ghibli releases free wallpapers to download and use as backgrounds for video calls
Giant new nine-floor arcade opens in Tokyo, wants to welcome new and old games fans alike
The etiquette rules for visiting Shinto shrines in Japan
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】