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gyokuro
Third premium offering in line of matcha is set to please the palate while hurting the wallet.
Japan may have invented the tea ceremony, but that doesn’t mean that every occasion to drink the beverage is considered a solemn cultural experience. Modern residents of Japan don’t generally have the time for a highly ritualized brewing and sipping of a cup of tea, and are instead far more likely to satisfy their cravings with an inexpensive bottle of green tea bought from a vending machine or convenience store.
But swinging the pendulum back the other way is beverage company Ito En, which is releasing a super-premium bottled green tea made with Japan’s highest quality leaves, and an eye-popping price to match.
There’s no denying that we love our ramen here in Japan. The dish is so well-loved, in fact, that it can be called one of the national comfort foods of Japan, and one of the factors that make ramen so intriguing is the fact that there are so many variations of it across Japan, from the miso-based ramen of Hokkaido in the north to the pork-stock based tonkotsu ramen of Kyushu in the south.
Surrounded as we are by all the different ramens served at countless shops throughout the country, it’s rare that we see a ramen that surprises us with its originality, but when we heard about a ramen with a soup containing stock made from green tea — and expensive gyokuro tea at that — we have to say we were positively fascinated, and we knew we had to try it ourselves. Green tea ramen, here we come!
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