We stumble upon Butch, possibly the last remaining iPhone liner-upper in the wild, and see what makes him tick.
line-up
Mr. Sato gets decadent by sustaining himself with caviar while camping in Ginza to try to be the first person in Japan with an iPhone 11.
Meet Butch, an old friend of Mr. Sato’s who is carrying the torch in the noble pursuit of iPhone launch notoriety.








Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
What’s the best way to spend 1,000 yen at Kura Sushi?【Japan Super Budget Dining】
Giant rubber duck arrives in Osaka!
Edible One Piece Gum-Gum Fruit goes on sale in Japan【Photos】
Hilarious Japanese commercial shows what happens when you beat the company president
We stress-test Uniqlo’s “Impressive Jacket and Pants” to see if they live up to their names
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Giant rubber duck arrives in Osaka!
Edible One Piece Gum-Gum Fruit goes on sale in Japan【Photos】
Hilarious Japanese commercial shows what happens when you beat the company president
We stress-test Uniqlo’s “Impressive Jacket and Pants” to see if they live up to their names
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Eating a shark heart from a Tokyo supermarket【Photos】
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Creating an open-air hot spring bath (without a hot spring) at our cheap Japanese country house【Vids】
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet
Online poll ranks JoJo’s Bizarre Adventures most bizarre sound effects
Over 800 Studio Ghibli anime world paintings compiled in beautiful new hardcover art book【Pics】
Here’s why you should be careful when buying a coffee cup from Japan’s 100 yen stores
Can Daiso’s mini washing machine wash your jocks and socks?