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moe (Page 2)

Japan Post gets moe fever with 2016 anime-fied New Year’s postcards

If you thought having to send a couple of Christmas cards to close friends and far-flung cousins during the holidays was annoying, wait til you get a load of the nengajo (New Year’s card) tradition here in Japan. Not only is one obligated to send nengajo to family and friends, but you’re also obligated to send them to co-workers, bosses, anyone who regularly provides you a service, anyone whom you regularly provide a service to, your landlord, your mother’s landlord, Crazy Uncle Jeb over at the asylum, the stray cats in your neighborhood, and your mortal enemy (just to let him know you’ve got your eyes on him).

In fact, you’ve gotta send these things to so many people, it’s not uncommon to drop by the Japan Post near you and see people purchasing stacks of hundreds of these things. And unless, like me, you avoid any and all human contact, you’ll probably also come home one winter day to find your mailbox stuffed to the brim with the things. So, given their ubiquity, it’s no surprise that Japan Post (who prints and distributes loads of nengajo every year through both their yubin-nenga.jp website and physical post office locations), occasionally tries to mix it up with some very nontraditional designs.

This year, bizarrely, the running theme seems to be… moe. As in those super-cute anime girls and dreamy, slightly effeminate anime guys who are all the rage in Japan.

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Asahi Shimbun’s app featuring moe school-girl broadcasters is a deceptively good study tool

As in any country, a Japanese newspaper’s credibility often rests on a very fine political line. If their reporting leans even a little left or right, they run the risk of being called a stack of toilet paper scribbled on by talentless hacks by half the population. It’s a precarious position, and one in which releasing an app wherein you dress up school girls as a reward for current event awareness only seems to provide fuel for your detractors.

And yet on October 14 one of Japan’s leading newspapers, Asahi Shimbun, released just such an app called Kikasete Tensei Jingo. It features several moe girls reading from selected editions of the paper’s long-running Tensei Jingo editorial column. However, as pointless as it may appear on the surface there is some heavy language practice potential buried in there.

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New anime Gate entertains, tries to recruit you to the Japan Self-Defense Forces at the same time

We’ve seen the Japanese Self-Defense Forces get quite creative with trying to entice new recruits, but never before have we seen them do an all-out official collaboration with an anime.

And Gate is the perfect anime for them to team up with. It’s about the JSDF traveling through a portal to another world, taking down monsters, teaming up with cute girls, and just generally making it look like joining them would be the most amazing thing ever.

You can bet the JSDF is milking it for every last drop they can, starting with posters that are giving us a strange urge to visit our local recruitment center.

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Gachapon banana peel figures in cute poses? Yes, please!

We never would have thought that people would pay real money for toys based on food refuse, but we guess that’s why we’ll never be rich. Someone in Japan obviously thought that a figure based on a banana peel was a good idea, because they designed it, sourced a manufacturer and put those slippery little guys on the market for everyone to buy.

And, wouldn’t you know it? They’re stupidly cute. Yeah, we just called banana peels cute. What’cha gonna do about it?!

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Is “Ago-kui” the next “Kabe-don”?

“Kabe-don” ranked among Japan’s top anime buzzwords of 2014. Facing a woman with her back on the wall, the man places his hand on the wall beside her with a “don!” (the Japanese sound routinely used to represent something hitting a hard surface), with his face close to hers. This situation common in girls’ comics is also frequently seen in TV dramas and movies, and many young women who watch this scene dream of finding themselves in a similar situation with the object of their affections.

But is the ago-kui set to be 2015’s kabe-don and among its most-used phrases?

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Taiwanese subway debuts second anime mascot, net users experience moe overload

Remember Xiao Qiong, the Taiwanese anime subway mascot we introduced you to last month? If you thought she was cute, just wait till you check out her new partner in crime who takes the moe madness to dangerous new levels.

We’re proud to present the second mascot character of Taiwan’s Kaohsiung Mass Rapid Transit System (高雄捷運, or KMRT for short). Everyone, say hi to the blonde bombshell Emilia!

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Ultra kaijū get cute makeovers in new line of anthropomorphized figurines

Just what on earth will toy manufacturers think of next? Sure, we can understand the charm behind cat sushi figures, but really now, are swimsuit-wearing, anthropomorphized figurines of famous kaijū (monsters) designed to look like beautiful girls completely necessary?

Yet oddly, we find ourselves wanting to decorate our office with them…

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Tokyo’s moe temple is now selling Buddhist goddess anime figures

A few years ago, a temple called Ryohoji in Tokyo’s Hachioji district started to use moe girls – cute-sexy adolescent anime characters – to promote the temple. They put up a new sign at the entrance with moe girls explaining the temple grounds. The temple has become a minor tourist destination for pilgrimaging otaku, and is commonly known as moe-dera (“moe temple”).

Until the moe temple came along, people interested in both Buddhist iconography and youthful cartoon girls had to enjoy their two hobbies separately. But now, the clever people at Ryohoji have come up with this official moe figure of Benzaiten. Maybe they thought the goddess needed a little anime improvement…

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Ultra-cute moe pilgrims embark on Shikoku’s 88-temple journey in new TV show

2014 marks the 1,200th year since Buddhist monk Kukai made his holy journey to 88 temples on the southern Japanese island of Shikoku. The Shikoku Pilgrimage now attracts people from all over Japan as well as the world to visit the same temples along the 1,200 km-route.

Now, a new TV series, Ohenro, is out to appeal to a new generation of religious travelers and features three female pilgrims stylized in the ever popular moe fashion of super-cute anime characters.

But Japanese netizens, eager to soak up all things moe, are wondering if they will have to make their own “holy trip” since only four broadcasters are airing the show!

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Experience the ultimate moe flight with Asian Air x Mirai Airlines

Danny Choo, founder of Culture Japan and inexhaustible ambassador for all things moe, announced the collaboration between his mascot Mirai Suenaga and the Thai airline Asian Air on his website this week. Read on to find out just how far their plans for anime-themed air domination go.

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Hatsune Miku themed restaurant opens in China

If any Hatsune Miku fans find themselves in China’s Guangxi Province, they might want to stop by the city of Yulin for an unexpected surprise, because it’s in this city that the Vocaloid singing sensation has gotten a fast food restaurant dedicated to her, though likely not in any official capacity.

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Otaku app lets you shop from your phone with help of cute mascot

Soon Japanese otaku will have even less reason to leave their rooms. Mobile software company jig.jp have announced a shopping app dedicated exclusively to anime goods, and with its own moe mascot to make the experience even sweeter!

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“Diet with Your Girlfriend” app lets you do the exact opposite of that

So Japanese dudes dating digital anime girls has been a big thing in the western media lately because “OMG weird Japan!!,” but if there’s one thing the news stories get right it’s that there are a whole lot of “digital girlfriend” apps available for a very specific type of person.

One such app hopes to encourage users to slim down by dieting with their digital girlfriend – the idea being that the more you diet, the more she diets, and the slimmer and more attractive she gets. Never mind that some people don’t actually adhere to those cliched classical standards of beauty and might actually prefer a girlfriend that isn’t horrifically skinny (and may, themselves, not actually want to be horrifically skinny); the developers made a far more glaring error in coding the game to allow players to do the exact opposite of what the game’s title suggests.

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Applications for Japan Self Defense Force increase by 20% thanks to moe

Cuteness sells, even if what you’re selling is recruitment for the Japan Self-Defense Force (JSDF) and the National Defense Academy (NDA). Since last July, the JSDF’s Okayama Provincial Cooperation Office has been using three adorable mascot girls to raise awareness for the JSDF. The girls represent each military branch of the forces, sporting the uniforms for each. Momoe Kibi represents the Japan Ground Self-Defense Force (Army), Mizuho Seto represents the Japan Maritime Self-Defense Force (Navy), while Airi Bizen represents the Japan Air Self Defense Force (Air Force). If the design aesthetic looks familiar, it’s because the girls were created by Humikane Shimada, the original character designer behind such military-inspired moe series like Strike Witches and Girls und Panzer.

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Win a chance to sleep with a cockroach!

Gokiburi Kujo Maisuta (Cockroach Control Meister) is a service that helps provide estimates for the removal of terrifying cockroaches in the home. Thousands rely on them to kill off the shiny black terrors in kitchens and bedrooms across the country.

However, the company has apparently felt a pang of guilt recently. They feel that the roaches have done no wrong and are simply trying to exist just like everyone else. And so, the company has created Itsuki Kurohane: the cockroach moe girl to help combat the centuries of vilification unfairly handed down to these creatures.

Over the next month Gokiburi Kujo Maisuta is holding a contest to give away five Itsuki Kurohane hug pillows, but there’s a catch – besides her being a half-roach-half-human thing.

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Anime lies! Akihabara is actually “ugly and boring,” Chinese netizens say

If anime culture were a religion, Tokyo’s Akihabara district would be its holiest site. With all the maid cafes, manga shops and cute “moe” cartoon girls plastered everywhere, Akihabara is usually a must for visitors to Japan interested in all things geek. However, Chinese netizens recently argued (on a site that hosts pirated Japanese anime nonetheless) that the geek mecca is actually really boring and Japan is using anime to make other countries think it is cool and beautiful. Sharpen your claws and join us after the jump for more.

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Mom hangs son’s “dirty towels” out to dry

Moms are the best, right? No matter how old you get, your mom will still be there to cook you a heartwarming meal and get your clothes clean like no one else can. But sometimes, your mom tries to “help” too much. Like this one who went through the trouble of washing her son’s dirty towels. But even though these towels are little too dirty to be seen in public, this mother decided to hang dry them outside for the neighbors (and Twitter users) to see. Oops!

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Internet Explorer looks to win back fans with new moe/anime mascot Inori Aizawa

About a year ago, Microsoft learned the power of moe mascots when their Windows 8 platform sold in record numbers in Japan. This was largely credited with the addition of the Madobe Sisters, Yuu and Ai.

Now they’re hoping lightning will strike twice and jolt some new life into their web browser Internet Explorer. As more and more people have flocked to browsers like Chrome and Firefox over the years, IE looked as though it was heading the way of Netscape thanks to sluggish speeds and compatibility problems.

However, IE’s newest mascot, Inori Aizawa promises and end to these design flaws along with some lasers and high speed robot battles.

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“Moe temple” in Tokyo to woo anime geeks with maid cafe

While religious leaders around the world struggle to connect with increasingly secular youth, there is one buddhist temple in western Tokyo that has embraced “moe,” or painfully cute anime characters, and will capitalize on its status as “Geek Mecca” by opening up a maid cafe for two days in November.

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Anime and alcohol: The Moe Syu Summit & Sake Matsuri in Akihabara

Like cute anime girls? Enjoy the occasional cup of sake? Then head on down to the Moe Syu Summit and Sake Matsuri. Held in Akihabara, the otaku capital of Japan, the festival combines moe (cute anime girls) and nihonshu (Japanese rice wine).

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