shingen mochi
Schoolgirls step in to represent Tokyo, Kyoto, and a surprise outsider for this surprising collection.
If you love the Japanese raindrop water cake that’s been taking the world by storm, you’ll love this new Kit Kat variety.
Readers of our site may be well aware that we’re very much fond of tasty sweets, and luckily for us, desserts come in all shapes and sizes. But we honestly have to say the beautiful cake in the picture above is like nothing we’ve ever seen before! This unique piece of cake is actually so fleeting that it will literally cease to exist in its intended form within 30 minutes of being presented, so this is clearly a case where you won’t want to leave the best for last. But what exactly is this cake that looks like a transparent version of Dragon Quest’s slime?









Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
What are the worst things about living in the Japanese countryside?[Survey]
Japanese sweets souvenirs don’t get more beautiful than this
Japanese film studio Toei announces first three video games from newly created Toei Games
What’s up with the “mosquito buzz” noise at Shibuya Station?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Ministop becomes Megastop in our minds by increasing certain food volumes by up to 50 percent
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Shibuya’s Hachiko Family public art installation will be permanently removed, not relocated
We order a ridiculously long, thin serving of soft serve ice cream, get a big surprise instead
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan is so hungry for workers it used up its five-year visa quota in record time
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Ministop becomes Megastop in our minds by increasing certain food volumes by up to 50 percent
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Shibuya’s Hachiko Family public art installation will be permanently removed, not relocated
We order a ridiculously long, thin serving of soft serve ice cream, get a big surprise instead
Pro sumo wrestler walks into Japanese arcade, shows off amazing rhythm game drum skills【Video】
Studio Ghibli adds more magic to its Kiki’s Delivery Service collection
Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
I can’t believe it’s not fish eggs? Taste-testing Japan’s imitation “almost ikura”【Photos】
Tokyo store that only sells black shirts sheds light on why it’s opening mid-pandemic
Sanrio Pompompurin purin custard pudding sweets sound doubly delicious, look like pooch bottoms
Which Japanese convenience store sells the best beef stew?【Taste test】