June 6 was Roll Cake Day in Japan, and while we’ve never needed an excuse to stuff ourselves full of cake, we took full advantage of the occasion anyway by sampling TEN convenience store roll cakes!
Snack (Page 2)
Sure, Garrett Popcorn is tasty whatever container it comes in, but this makes it extra special!
Popular Japanese snack Pocky has had a makeover and they’re now available heart-shaped and in “lucky” blue for a limited time!
Back in August, we brought you the news that Japanese online foodies were going crazy over a new and unusual flavor combination. Apparently, eating mozzarella cheese along with sliced peaches and a touch of pepper makes for a delicious taste sensation. At the time, we thought this was just one of those weird internet foodie fads that you might try once just to see what the fuss is all about, before discarding in favor of more tried-and-tested snack options. So imagine our surprise to find that food company Nabisco has decided to roll with the mozzarella/peach hybrid taste and make it the new flavor for their Ritz Bits Sandwich range of munchy snacks!
Everyone enjoys a good snack when they’re feeling empty, but there is definitely a difference between snacks in Japan and other Western countries. Sure, they share some common factors, like chips and candy, but in general, a snack at a convenience store in Japan would consist of either rice balls or Japanese bread. There is so much variety that you don’t even know where to start looking. But have you ever ventured over to the frozen food section looking for a snack? We don’t mean the freezer where all the ice cream is, but actually the frozen meals section. Hiding in there is a pretty fantastic snack that is hopefully in your local 7-eleven right now!
Gamers know that gaming is serious business. Whether you are fragging your enemies in Halo or Call of Duty, working on your pro-rated 150 APM in Starcraft II, or slaying internet beasts in World of Warcraft, gamers know that their hands will be occupied. Ultimate pwnage requires a gamer’s full attention but a simple truth of life is, everyone needs to eat and drink!
Plenty of companies already know this. A ton of products are aimed directly at that lucrative gamer demographic, including gamer snacks and gamer energy drinks. The point that everyone seems to miss is that eating and drinking requires your hands, which is a precious commodity for the serious gamer! Beer hats and straws already work wonders for drinks, but what about hands-free food? Some industrious gamers have been working on a solution, and they have a hilarious prototype they want to show off!
Churros are especially popular in Spain and Portugal, but those in Japan have encountered the delicious deep-fried snack at Tokyo Disneyland, Universal Studios Japan, and more recently, Mister Donut. Because of Japan’s familiarity with churros, the new McChurro from, you guessed, McDonald’s, has caught consumers off guard as it looks more like a flaky pastry. And so we headed to McDonald’s to check it out ourselves. Read More
Major snack manufacturer Lotte’s “Pie no Mi” (literally, nuts from a pie tree) is a favorite, long-selling snack in Japan, available in any convenience store or super market. The standard version of the simple yet tasty treat is made from countless thin pastry layers filled with a smooth chocolate filling baked to a crisp, flaky consistency. And if that doesn’t already sound good enough, they’ve now come up with a special, extra-large version of the pies. But like so many other limited edition sweets, the “giant” pies are proving to be quite difficult to come by, something that our very own Mr. Sato from the Japanese RocketNews24 site has found out the hard way.
Remember the bakeable pudding-flavored mini Kit Kats we told you about earlier this month? Well, we managed to get our hands on them, and also on the cream cheese flavored bakeable Kit Kats sold at the Kit Kat Chocolaterie as well. And you know what that means — it’s time for a RocketNews24 taste test! So, let’s get on with the baking and tasting, shall we?
Many of our readers may be aware that Japanese consumers are quite fond of unique and creative Kit Kat products and flavors. But now, Nestle Japan has come out with what could be described as not just a new flavor but a new “species” of Kit Kat. And why are we calling it a new species? Well, it’s because you’ll need to do just a little bit of cooking to fully enjoy these Kit Kats. Yes, Nestle Japan’s newest Kit Kat offering, the “Bake ‘N Tasty Mini Kit Kats Custard Pudding Flavor” (Kit Kat Mini Yaite Oishi Purin Aji) is a Kit Kat that you heat in a toaster oven before eating! After hearing that, the only question we had was, of course, “How soon can we get our hands on some of these?”
Ah mashed potatoes. Hot and fluffy peaks of spuds; what a simple dish consisting of a bunch of potatoes all smashed together to create a bowl of dense, delicious goodness. But somewhere along the line, Calbee, a major Japanese snack food maker, made an awesome breakthrough in potato technology. The traditional western side dish has received a bizarre snack twist, being transformed into “Mashed Potato Consomme Punch” chips that are said to be the perfect balance of crunchy and fluffy.
It looks like Thailand is coming out with all the cool foods this week. First it was the McGrilled Chicken Curry Rice at McDonald’s (hurry on over, it’s only sold for a limited time), now we found bags of sushi-flavored Meiji Curl snacks in a Thai convenience store.
Have you ever opened a pre-packaged snack and then, before realising it, found you devoured the whole thing?
This was the question put to 906 readers of an online news site in Japan. Out of the 906 people in the survey, 618 said they had unwittingly scoffed the lot. But what are Japan’s most irresistible snacks? And what makes them so impossible to resist? Take a look at some of the comments from respondents as we bring you an inside look at the top five…













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Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
The Almost All Lettuce Burger from Dom Dom Burger really lives up to its name
Licca-chan dolls released in North America for first time in nearly 60 years
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Beautiful Ghibli earrings allow you to finally reunite two of the studio’s star-crossed lovers
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Maximum matcha! Tokyo sweet shop sells the strongest green tea chocolates physically possible
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Licca-chan dolls released in North America for first time in nearly 60 years
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Beautiful Ghibli earrings allow you to finally reunite two of the studio’s star-crossed lovers
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Maximum matcha! Tokyo sweet shop sells the strongest green tea chocolates physically possible
We turn into paranormal investigators, check out the “world’s scariest” haunted spot in the U.K.
Hinamatsuri Pikachu kimono couple plushie on the way to celebrate Japan’s Doll Festival【Photos】
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Japanese high school girl uniform swimsuit makes gyaru student cosplay dreams come true
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
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