We’re guessing that this is the only place where you can find a yukata featuring a Loch Ness Monster design!
yukata (Page 3)
The unique yukata shop we visited last year is at it again. This time their line-up is less scary and much more adorable!
This year, the ajisai hydrangeas that bloom in June can blossom on your summer kimono along with some playful white cats.
For their 10th anniversary, Wazigen Shizukuya is providing gorgeous modern hakama and yukata styles for all the men.
It might seem a little odd to hear that yukata, the lightweight kimono worn at summertime festivals, fireworks shows, and bon dances, are in the middle of a revival in popularity in Japan right now, but it’s absolutely true. After several years in which young Japanese found yukata to be too expensive and troublesome to bother with, they’re back in fashion with teens and young adults in a huge way.
Part of this is no doubt due to more and more manufacturers offering reasonably priced yukata, as you can now often find sets that include the robe and sash for around 6,000 yen (US$48). And as for not knowing how to put everything on and tie it properly? That’s also a problem of the past, thanks to online explanations like this pair of videos from fashion and yukata retailer Uniqlo.
It’s hard to find a more Japanese piece of clothing than the yukata, the lightweight kimono worn in the summer. Over on the other side of the Pacific, there are few more iconic symbols of American fashion than blue jeans. So what happens when you put the two together?
You get the denim yukata.
Summer is almost upon us, and that means it’s time to get out your yukata and head to the local festival or fireworks display. Of course, with everyone else wearing a yukata, it can be hard to find something that really pops and stands out. Thankfully, Tsukikageya, a Tokyo-based specialty yukata shop, has just what you need to look as baller as you feel.
We stopped by the store one cloudy afternoon to take a look around and talk with Natsuki, owner and designer, about her unique yukata designs and inspiration. Check out our chat and photos below!
Summer is the season for festivals here in Japan. Every weekend some district or other is putting together a party for locals and tourists to come and enjoy. There are food stands, game stalls, temporary toy shops, and people all around. Most come with a parade event of sorts and end with an explosion of amazing fireworks. But above all, something you’re always going to find at any self-respecting festival are people dressed traditionally in lightweight yukata (a summer kimono) and jinbei (robe-style shirt and shorts) as they wander the streets.
But what about in Western counties like America? In early September of every year, Saint Louis, Missouri, holds a large Japanese-style festival in the city’s botanical gardens. Despite the lingering heat of late summer, somewhere between 20 to 30 thousand people attend this great cultural event each year. But what do they wear? Judging by the array of kimono and yukata available at the English shopping site A Fashion, people hoping to model some Japanese styles might find themselves in what resembles a crazy costume more than actual clothes.
MOST POPULAR
Today
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Tokyo’s Haneda Airport opens new Terminal 1 North Satellite next month
Studio Ghibli unveils new anime calendars and diary planners for 2027
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
Weekly
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon- Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
7-year-old boy left behind on Mt. Fuji by his own dad
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen- Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Monthly
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama- 7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat- Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars- Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
Studio Ghibli unveils new anime calendars and diary planners for 2027
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Starbucks Japan adds a gooey sweet potato Frappuccino to its menu this autumn
Family Mart reveals new T-shirt uniforms, relaxes hair colour rules for staff… but is it all too casual?
Godiva Japan hops into tsukimi season with bunny and moon-themed chocolate assortments
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Tokaido Lumière Express: Stay overnight inside the Shinkansen from Osaka to Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
-
