
Just as people in Japan have finally recovered from the horror that is Valentine’s Day, with chocolate given purely out of obligation and sweets with an added “personal” ingredient, here comes White Day to stress everyone out again. And as the custom goes, all men who received chocolate from a lady in February must give even more chocolate or other gifts come March 14th.
Luckily, Krispy Kreme Japan seems to be a fountain of White Day gift ideas, starting off with their handy guide to turning a doughnut into a beautiful piece of edible jewelry. The company has also unveiled a limited edition “White Day Box” that comes with two doughnuts. Krispy Kreme has even chosen the most popular flavors amongst women, so even if you don’t know the intended recipient, your gift will most likely be a hit…and come on, who doesn’t like sweet circles of fried dough?
In this year’s White Day Box, the soft pink and floral design of the Sakura Creme doughnut has been paired with the irresistible sweet crumble of Cookie Vanilla. Delicious and eye-catching, she’s sure to love every bite.
Place them in an adorable deep red box and you’ve got yourself the perfect White Day gift.
The White Day Box will only be on sale from March 4 until March 14 and comes with a message card and coffee voucher. At a price of 580 yen (US$5.68), it’s a small but sweet gift that’s more original than chocolates and easy to run out and buy if you completely forgot about the holiday…but we know you wouldn’t do that.



Krispy Kreme takes aim at Mister Donut with new doughnuts for Valentine’s Day
Krispy Kreme set to release new “Sweet America” range of doughnuts in Japan
This White Day, tell her how you truly feel… tell her with donuts
We try the new Christmas doughnut range from Krispy Kreme Japan before its release
Krispy Kreme releases a special tsukimi moon-viewing doughnut in Japan
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Beautiful Ghibli earrings allow you to finally reunite two of the studio’s star-crossed lovers
Poop is in full bloom at the Unko Museums for cherry blossom season
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
The best Japanese cosplayers from Day 4 of Summer Comiket 2019【Photos】
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We try the new Krispy Kreme Halloween doughnuts before their official release!
We get ready for romance by eating Krispy Kreme’s limited edition Valentine’s Day donuts
Say hello to the new Easter doughnut range from Krispy Kreme Japan
Krispy Kreme releases tit doughnuts in Japan
Krispy Kreme releases a very Japanese rice doughnut for Matcha Day
Meet your favorite Sesame Street characters at Krispy Kreme Doughnuts in Japan
Delightful flavors of Asia now available at Krispy Kreme Doughnuts Japan
Krispy Kreme releases Japanese fox doughnuts in Japan!
Krispy Kreme’s new line of doughnuts offers plenty of Japanese tea goodness
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
The drink, not the doughnuts, is the best part of Krispy Kreme Japan’s new Lotus Biscoff lineup
Melt your lover’s heart with these limited edition Valentine’s Day Krispy Kreme donuts
Krispy Kreme Japan’s new Sesame Street doughnut range includes…wasabi!
Krispy Kreme releases new zodiac doughnuts for the Year of the Snake in Japan
We attend the grand opening of the very first Krispy Kreme store in Hokkaido