
Now you can feel like an adventurer chancing upon riches every time you reach for the tissues.
Japanese novelty retailer Village Vanguard is known for its array of weird and wonderful merchandise, which includes everything from blue apple jam to ramen and miso bath powders. Now, they’re bringing an ubiquitous item from the video game world into homes and giving it an unusual twist with the Hero’s Treasure Chest Tissue Box.
Anyone who’s been on a quest in the gaming world will know what it’s like to stumble upon a chest like this. Opening it can bestow the finder with riches, weapons, ammo or potions, depending on which computer-generated world you’re in. In the game of life, however, Village Vanguard believes it’s the perfect spot to store some tissues.
The Hero’s Treasure Chest Tissue Box was created after members of Village Vanguard’s purchasing department were asked to contribute ideas for an incredibly unique item. Buyers routinely source unusual products from various companies to sell at Village Vanguard, so they know more than anyone when it comes to what types of weird and whacky items exist on the market. It turns out that one of the things they’ve never seen is a tissue box masquerading as treasure chest, so the company quickly went to work to create one, releasing it as a Village Vanguard exclusive.
The box comes in brown and red varieties. The game-style dialogue screen in these campaign photos reads: “The contents in the treasure box discovered by the hero were tissues…”
Village Vanguard is currently taking pre-orders for both varieties online, with deliveries scheduled for mid to late December. Priced at 2,700 yen (US$23.80) each, the affordable product means you’ll have change left over to add the Tweezers of Legend to your hero’s home collection!
Source, images: PR Times





Village Vanguard releases adorable cat motif gaming earphones!
New panda hats and earmuffs from ACDC Rag will keep you warm, increase your kawaii points by ten
Get your magical pink and blue curry from Japan’s Village Vanguard!
New Pokémon Tail hook series is here to keep your home organized and adorable【Photos】
Japan’s Pokémon manhole covers travel to you in new line of mugs, replicas, and other merch【Pics】
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Krispy Kreme Japan releases new fruit doughnuts…that taste better cold
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Beautiful new dangling Totoro socks let the Ghibli mascot sway with every step[Photos]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Japanese theme park adding Immersive Death Game with a “bomb collar” you have to wear
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Cover your eyes with a bra eye mask from Japan
Optical illusion sticker from Japan gives cat companionship to people in no-pet apartments
Strap a slab of delicious grilled meat on your back with this new backpack from Japan
Japanese sweets box from Amazon Japan is a treasure trove of dagashi nostalgia
Add some warrior armour to your outfit with a samurai satchel from Japan
Japan gets Captain America chest pillow, Thor hammer tissue holder in new Marvel lifestyle line
Pokémon travel gear lineup includes transformable pillows to keep your neck comfy and heart happy
How about some fake bird poo to protect your bike from thieves in Japan?
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Blur the borders between gaming and real life with table-top “save points” from Japan
Japanese VR game lets you live the wonderful fantasy of getting poked in the chest by a cute girl
Cosplay as a flying squirrel with new wearable blanket from Japan
Nintendo announces new Switch RPG from the developers of the world-famous Pokémon series
How to make your own KFC bath without Japan’s official Kentucky Fried Chicken bath salts【Video】
New intentionally ugly anime sweaters from Japan will keep you warm and un-cool this winter【Pics】