
Can ice cream sweeten the deal of eating dozens of baby sardines as their eyes stare at you?
One of the top tourist sites along the popular Tokyo-to-Kyoto route is a seaside town called Enoshima. Located a little less than two hours by train from downtown Tokyo, in the neighbouring prefecture of Kanagawa, this town is famous for its beaches and shrines…and baby fish called shirasu.
These baby fish, or whitebait (baby sardines), can be found in a lot of dishes in the area, mostly eaten in the traditional way, on a bed of rice in what’s known as “shirasu don” (whitebait rice bowl”).
▼ One of the best places to try whitebait is Shirasu Donya Tobiccho (“Shirasu Wholesaler Tobiccho”).
This restaurant serves up super fresh shirasu, making it a popular dining spot, but those looking to try something a little more adventurous will want to check out the ice cream menu, where you can find…
▼ …shirasu ice cream!
Called “Shirasu Soft“, this soft serve is pretty pricey at 550 yen (US$3.69), but it’s worth it for the novelty, because when you see it, it’ll make your eyes pop as there are…
▼…dozens of tiny eyes staring back at you.
This ice cream makes a strong visual impact, but how does it taste on the palate?
Well, the only thing more surprising than the look of the ice cream is the taste, because it’s actually delicious! The sweetness of the soft serve matches the salty taste of the shirasu, creating a remarkably well-rounded, balanced flavour.
The true identity of the grey hue in the ice cream remains a bit of a mystery as it’s a simple vanilla ice cream. It does match the shade of shirasu, so we wouldn’t be surprised if whitebait is actually mixed into the vanilla ice cream to give it its distinctive colour. Either way, it’s a great mix of flavours, and green tea lovers will be pleased to know there’s a Matcha and Vanilla Shirasu Soft on the menu as well.
If shirasu ice cream is a bit too out-there for you, then you can always try one of the whitebait rice bowls. Outside of the fishing season, from December to March, the popular Nama Shirasu Don (Raw Shirasu Rice Bowl) may not be available, but if that’s the case, the Kamaage Shirasu Don is highly recommended.
▼ “Kamaage” means “lightly boiled”, which helps to bring out the delicate flavour and soft texture of the fish.
Another perk of eating at Tobiccho is the fact that it’s close to Katase-Enoshima Station, which has become something of a tourist site in itself, due to its beautiful station building.
▼ The building is designed to resemble Ryugu-jo (“Dragon Palace“), a mythical underwater castle from the Japanese folktale Urashima Taro.
A trip to Enoshima is a great way to soak up the Japanese seaside, and if you can muster up the strength to try the shirasu soft serve, you’ll be well prepared to move on to eating sushi crepes.
Restaurant information
Shirasu Donya Tobiccho / しらす問屋 とびっちょ
Address: Kanagawa-ken, Fujisawa-shi, Enoshima 1-6-7
神奈川県藤沢市江の島1-6-7
Open 11:00 a.m.-9:00 p.m. (last orders 8:00 p.m.)
Website
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]










Japan’s 10 weirdest ice cream flavors
Japanese survey reveals the top 10 most popular ice creams in Japan
Turn a cheap ice cream into a luxury dessert with katsuobushi bonito fish flakes
We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
New Yorkers go crazy for taiyaki fish ice creams
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Godiva melts minds by releasing a new corn chocolate drink in Japan
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Locust and wormwood soft serve ice cream now available in Japan!
Stinkiest sushi in the world is now an ice cream flavour in Japan
Japanese highway rest stop slow-melting ice cream fish dessert: An offer too strange to refuse
Vanilla-flavoured creamy seafood cup ramen from Japan: Makes your noodles taste like ice cream
Second-tier Japanese convenience store’s “Drinkable Soft Serve Ice Cream” is a top-tier dessert
Unusual Japanese ice creams take your taste buds on a trip around Japan
Leek ice cream is Japan’s newest must-try local specialty
One of Japan’s best-kept ice cream secrets…is hiding at a home improvement center? 【Taste test】
Putting Japanese soy sauce on ice cream: Just crazy enough to work? 【Taste test】
Why use chocolate or nuts when you can top your ice cream with gold like these Japanese cafes?
Japanese dairy sells “kiss-flavored” ice cream, makes us wonder if they’ve ever kissed anyone
Do you like rich, creamy custard pudding? This Japanese ice cream bar is for you!
Ramen, fish, and turtle all on the menu at Japan’s most crazily comprehensive ice cream shop
The top 5 ice creams you should try at Family Mart convenience stores in Japan this summer
Cup Noodle instant ramen topping ice cream is on sale now, Nissin reminds/threatens us