“Add a lot of cute decorations to the room we’re staying in!” says the blue goldfish with a matching blue tiara. No this isn’t a joke; uncommonly cute anthropomorphic goldfish are just a part of the marketing campaign for a completely customizable fish tank aimed at young children in Japan. With a fancy backdrop and jewels galore, it’s a far ways away from the plastic aquatic plant or bubbling clam shell in typical aquariums.
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In our modern world, with the sometimes questionable motives of our political leaders and the abundance of often conflicting information available online, it’s perhaps not surprising that countries’ armed forces have a hard time finding new recruits.
While the United States Army opted to take a rather gung-ho approach to recruitment by releasing a free-to-play tactical first-person shooter video game in the form of America’s Army, Japan – who, following its defeat in World War II, is permitted only to have “Self-Defense Forces” that remain on Japanese territory – has its own methods of rallying support and enticing potential new recruits. Its latest recruitment drive, for example, is so fantastically quirky that is positively screams “Japan”.
Say hello to the JSDF “cheerleading shout” app that allows future soldiers, sailors and pilots to take selfies and insert them into Mii-like avatars that dance around when special augment reality (AR) cards are scanned.
A week ago, we brought you news of how snack maker Calbee is pushing the potato chip with its gourmet, triple-thick slices of fried spuds. Potato chips are only one half of Calbee’s pincer attack on your salt-receptor taste buds, though, as the company also produces the phenomenally popular line of shrimp chips called kappa ebisen.
The extremely competitive nature of the Japanese junk food industry means that you have to keep innovating though, and sometimes in the process of pushing through existing boundaries, you end up in strange new places, which explains why Calbee is now selling shrimp chips covered with strawberry chocolate.
In a world with 24-hours news networks and a camera on every phone, finding fame isn’t particularly difficult. In fact, we’re all just one slip on a patch ice uploaded to YouTube away from being the next flash-in-the-pan Internet sensation. But that fame is truly fleeting–does anyone even remember “Chocolate Rain” anymore?
So if you really want to “make it” in today’s world of instant Internet glory, you’ll need to do better than getting tweeted or YouTubed–you’ll need to land on Wikipedia, the world’s greatest resource for free, possibly accurate information for high school research papers. And who is Wikipedia’s newest addition to achieve eternal glory and fame? None other than Natalia Poklonskaya, the new attorney general of Crimea we’ve talked about a few times before.
With the earliest varieties of cherry blossoms already starting to bloom around Tokyo, it’s almost time for sakura season to get into full swing! It’s Japan’s most enticing time to get out of the house and enjoy the beauty of nature! There’s just one little problem, though.
It’s still pretty cold out.
So if you’re torn between feeling immersed in Japanese culture and feeling anything in your toes, here are six Starbuck’s locations where you can relax with a warm cup of coffee while gazing at the cherry blossoms just outside the windows.
Do you think Walt Disney ever scratched his butt in public?
Sure, it may not be the classiest thing to do, but sometimes when you’ve got an itch, it needs to be scratched right away. It doesn’t make him a monster, it just means, like all of us, occasionally his base urges won out against social propriety.
Still, it’s a little hard to reconcile the man responsible for Mickey Mouse having an itchy behind. Just like it’s a little shocking to learn that Osamu Tezuka, the creator of Astro Boy, kept a stash of sexy mouse drawings locked in his desk.
I’ve always maintained that, while the method may work for a very lucky few, drilling lists of words and kanji characters is like trying to commit blocks of random numbers to memory – that is to say painfully hard work, time-consuming, and not in the least bit natural or fun. Rather, a better way to approach language learning is to encounter words in context so as to easier form cognitive connections and assimilate them into that which we already know.
So when I stumbled upon Koe, an upcoming role-playing game designed to help people learn Japanese as they play, I couldn’t help feeling a twinge of excitement.
Cute, loveable, selfish, or cold-hearted, whatever you think of cats, they’re nothing but entertaining, and this little fella is no exception. Taken from what must have been hours of footage captured by its owners, these videos show one particular cat’s penchant for newspapers, plastic, bags and even plants – anything that springs back when he hits it – as he sits and paws, and paws, and paws away, never seeming to get tired.
When Tatsuo Horiuchi was approaching retirement age, he wanted to do something new with his free time. So he bought a computer, and in 2000 decided to try his hand at making digital art. But Mr. Horiuchi from Nagano Prefecture, Japan, doesn’t use Photoshop or any other graphics editing software. These intricate digital artworks were made entirely in Microsoft Excel! It’s hard to believe that spreadsheet software can be used to make something so compellingly beautiful.
Fourteen years after he first started experimenting with digital art, Mr. Horiuchi is now a celebrated artist whose works have been exhibited locally and nationally. He’s also the winner of the Excel Autoshape Art Contest (what d’you mean, you didn’t know that was a thing?!) Let’s take a look at some of his work, and the fascinating process that goes into making it.
We’ve talked before about airsoft, and how the game that allows you to gun down your friends is ironically gaining seeing its ranks grow and grow in Japan. Unlike paintball, airsoft uses solid-state, BB-like ammo, so it’s a great way to unleash your inner remorseless 1980s action hero (or his gritty, 2010 reboot) without getting your fashionable combat fatigues stained with purple and orange splatters.
Most airsoft fields tend to be just that, fields out in the woods. But what if your combat fantasies are more Predator 2 than Predator, and you’d prefer an urban theater of operations? Is there a place where you can hunt the deadliest game: man?
Sure there is, at the Wanju Military Theme Park in Korea.
Police may or may not be on the lookout for a woman with chronic diarrhoea this week after it became clear than an incredible 900 rolls of toilet paper have been swiped from city hall restrooms in Tokushima, Shikoku over the past three years, with the trend showing no sign of coming to an end any time soon.
My brother, who spent several years working as a seafood cook, is an extremely handy guy in the kitchen. Even still, one of his most popular dishes is the incredibly easy to make Lebanese staple called hushwe. He jokingly refuses to teach his friends how to cook the rice and beef dish, since he’s worried that if they knew how simple it is, they’d lose respect for him as a chef.
The secret’s out, though, on how our Japanese-language correspondent Kon crafts her gorgeous rose-shaped salmon Carpaccio rolls, and today we’re going to share the technique with you.
April is the start of the academic year in Japan, and for kids, parents and stationery manufacturers that means one thing: it’s back to school shopping season. And across Japan, as elementary school students carefully write their names in their notebooks for the new year, there’s a good chance that notebook will be Showa Noto brand. The company’s gakushucho (study notebooks) are a hugely popular series of school notebooks, used by school students all over the country. Showa Noto also makes character-branded goods, and we’re desperate to get our hands on one of these new Star Wars school notebooks!
On the surface, a lot of guys don’t seem to put much effort into their appearance. This is often mistaken for sheer laziness or apathy, but in these cash strapped times, many men simply lack the funds to look as stylish as they want to.
One such man is Omocoro’s Yoppi, or as he’s known to the rest of the world, “that Japanese guy who was caught looking at cartoon porn on the train.” Struggling on a blogger’s budget he resorts to bland colors and patternless pants. That is until one fateful day when he heard of a contest in the fashionably elite area of Shibuya which promised to make his dreams of looking good come true.
Here is his story.
Remember the bakeable pudding-flavored mini Kit Kats we told you about earlier this month? Well, we managed to get our hands on them, and also on the cream cheese flavored bakeable Kit Kats sold at the Kit Kat Chocolaterie as well. And you know what that means — it’s time for a RocketNews24 taste test! So, let’s get on with the baking and tasting, shall we?
Kids find all kinds of ways to playfully bully each other that adults might shake their heads at. In the West, this might manifest as little mean-spirited pranks like nipple twisters, convincing a kid to eat a whole tube of toothpaste, or to run up and touch the creepy cat lady’s house in the middle of the night.
But Japanese kids tend to take a more sexually charged approach. We’ve already talked about the intricacies of the infamous kancho – that mighty, two-handed violation of someone’s hind quarters that happens to every westerner at least once and lingers in their psyche for decades, yet the Japanese shrug it off as just another schoolhouse (or workplace) prank.
But one you may not have heard about is the long-standing tradition of the “Denki Anma.”
Pino is one of Japan’s most beloved brand of ice cream snacks. They combine the simple deliciousness of a chocolate covered ice cream bar with the bite sized convenience of a bonbon.
Since their launch in 1976, Pino have become available in other flavors such as double-chocolate or strawberry, but their vanilla ice cream with chocolate coating has remains a firm favorite. However, on 13 April this year, Morinaga Milk Industry will be holding a one day event where you can not only taste brand new Pino flavors, but you will actually be able to create your own from over 100 different combinations. Details after the jump!
As we have come to learn over the years, Japan really loves its capsule toys and mobile phone accessories, and there’s always some cute new bit of plastic to attach to your person or use to brighten up your electronic devices. But for fans of the original Capcom fighter Street Fighter II (which is everyone, surely!?) we have some extra good news today.
A new series of models, showing the world warriors not in their typically magnificent fighting poses but on their knees and with their noses touching the ground, begging for forgiveness, is due to be released later this year.
It’s hard to think of an anime franchise that’s had a bigger impact than Macross. Aside from being a huge hit in its native Japan, the military sci-fi saga has provided no fewer than three gigantic boosts to anime’s international popularity. The original Macross, repackaged internationally as Robotech in 1985, provided many English speakers with their first taste of Japanese animation, a feat repeated by its 1994 direct-to-video follow-up, Macross Plus. Macross’ first theatrical feature, 1984’s Do You Remember Love?, is even largely credited with kick-starting the practice of fan-produced anime translations.
Now, the franchise is poised to bring in yet another crop of new fans, with the announcement that a new Macross TV series is on its way.
Playing by ear is truly an enviable skill. To be able to just hear something then play it yourself is almost like a super-power to many a musical layman. With enough time and practice I could probably develop such an ability too, but come on. I got too many ice cream and animal dating games to write about already.
So I rely on computers to do it for me. There are a variety of software applications on desktop computers that can take a song and at least attempt to break it down into its components, but they can be rather complicated and difficult to use. Now Casio has come out with an iOS app called Chordana Viewer that can reverse engineer songs right on your Apple device for piano or guitar.



















Foreign tourists in Japan eat far more rice than previously thought, according to new data
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
McDonald’s Japan goes viral for Samurai Mac burger hack
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
McDonald’s Japan goes viral for Samurai Mac burger hack
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan’s expensive “phantom” melon is so exquisite it sells out in just 12 hours
Tokyo Pokémon Center announces reopening after months-long closure following stabbing death
Pikachu and Ditto Pokémon desserts at Baskin-Robbins Japan look AND feel like their inspirations
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
McDonald’s Japan reveals new Pokémon collaboration range, covering McNuggets and lucky bags
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Pachinko industry rebounds on convenience and innovation, but smaller parlors struggle to keep up
Starbucks Japan brings back the Caramel Waffle, but is it as good as it used to be?