Westerners who come to Japan may be taken aback by the sheer numbers of bicycles in use in cities. Equally impressive is the degree to which people load their bicycles with shopping bags, children, boyfriends, and/or garbage bags full of aluminum cans for recycling. And yet, with all this, it’s a rare sight to see anyone besides tiny kids wearing a helmet.
Ehime Prefecture, known for its scenic bike paths and wide use of bicycles for commuting, is hoping to change that by enacting a law instructing cyclists of all ages to wear a helmet, or else.




























































