Commercials: a lot of celebrities in the west won’t touch them with a borrowed pole. After working hard to build up their portfolio and making themselves a household name, for many professional actors the mere thought of putting their face on an advertisement is completely abhorrent.
In Japan, however, it’s a very different story. TV celebrities, singers and sports stars are a common feature on commercials, whether they be on television, magazines or even hanging over our heads as we take the train to work each morning. Watches, skin cream, beer, anti-hair loss, cars, language courses; you name it, someone famous is smiling and pretending they love it in exchange for a few extra yen.
This time it’s the turn of hollywood heart-throb Leonardo DiCaprio to take the cash and smile for the camera. Because, as we all know, DiCaprio never shuts up about how much he loves Jim Beam whiskey usually…