Consumers are always hoping to get more than they paid for products and services, but in reality, the reverse is just as common. We’ve all been suckered in by a wily shopkeeper at one point or another, but what knowledge and preparation can we arm ourselves with to avoid being taken advantage of?
There are a bounty of goods and services available to us, all of which are marketed with beguiling strategies. Some of them will be such good values our hearts will delight in our own cleverness, while others will simply satisfy with their averageness. Of course, the remaining products, for all their appeal, will be deeply disappointing. Maybe billionaires can just spend for the joy of spending without worrying if something is really a good value, but for common people like you and me, making a poor decision can impact our wallets and our self-esteem for a long time to come.
In the hope of protecting their readers from it, Japanese weekly magazine SPA! has set out to discover what exactly is behind this buyer’s remorse in all its complex forms. Read More