In tribute of the third anniversary of the Tohoku Earthquake on 11 March, Yahoo! Japan held a charity drive pledging 10 yen (US$0.10) for every person who entered “3.11” into their search engine.
Relying on the data that Japan’s most used search engine was privy to, they hypothesized that a maximum of 5 million yen ($48,000) from 500,000 unique IP addresses would be generated and set a limit at that amount. Boy, were they wrong.






























































