X-Tag features 64-player battle royales, multiple weapons, and power-ups, but it’s a game you play in the real world, not on a screen.
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Pokémon fashion comes to Harajuku, and we’ve got a massive photo preview to help you decide how to customize your dress shirt.
If a simple metal nameplate isn’t eye-catching enough for your house, try one of these gigantic engraved swords for size.
We taste-test a revolution in potato chips, and realize that something important has been missing all along.
Musician Norm Nakamura’s movie-like story is a real-life example of how far you can go if you really chase your dreams.
The Royal Express is coming to Hokkaido, but if you can’t wait, it’s already running in the Tokyo area.
But given Mom’s past cosplay skills, maybe she should have seen this coming.
The world’s greatest detective swaps his cowl for a kabuto in tie-up with 208-year-old Tokyo crafting company.
Powerhouse GAN demonstration even has tech giant Elon Musk applauding its awesomeness.
”I drew Super Mario in my notebook” says amazing artist, but this isn’t any bored-in-class doodle.
The most decadent, least healthy, and absolute craziest vegetarian burger we’ve ever tried.
They call her the Butt Craftswoman, but it’s the place where she parks her backside that has people excited today.
The spirit of anime runs strong through Bandai Spirits’ office culture, where just going to the conference room is a dramatic experience.
A super-cheap way to satisfy your morning hunger and taste buds when traveling in Tokyo on a budget.
MOST POPULAR
Today
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Sushi Pizza surprises diners in one of the best food destinations in Japan
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Weekly
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl- Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan- The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood- Sushi Pizza surprises diners in one of the best food destinations in Japan
Monthly
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before- Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers- Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
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Sushi Pizza surprises diners in one of the best food destinations in Japan
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
Another side of Kyoto – The prefecture’s top 10 “road stations” for traveling foodies
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Tokyo’s insane Garlic Ramen is a meal, and an aroma, you’ll never forget[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
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