For most of the western world, October is a month of ghastly ghouls and Halloween hijinx. But in Japan, Halloween wasn’t really celebrated up until fairly recently, and even now trick-or-treating at random houses is still a pretty uncommon occurrence.
This year however, Halloween has exploded in popularity. Retailers have been getting ready for the big night several months in advance, and even Pepsi Japan has released a spooky new flavor to celebrate. The pagan festival has become so popular that even some of the characters from Dragon Ball Z are joining in on the fun.


















Train station platform ramen store closes its doors on half a century of history in Tokyo
Eastern Japan high school graduating class’s wallets robbed during ceremony
Pizza Hut Japan’s new ie-kei ramen pizza is here and weird, but is it tasty too? [Taste test]
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Are Japanese convenience store sandwiches scamming us with their fillings?
Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
McDonald’s Japan unveils moon-viewing sukiyaki burgers and sweets for tsukimi season
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Are Japanese convenience store sandwiches scamming us with their fillings?
Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
McDonald’s Japan unveils moon-viewing sukiyaki burgers and sweets for tsukimi season
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Love Live! poster showing anime schoolgirl in see-through skirt divides public opinion in Japan
Pokémon Ditto Cup uses Transform to turn into jiggly gelatin, rice, sand, and infinite possibilities
Starbucks in traditional Japanese building at Ise Jingu has hidden secrets in its roof tiles
Anime con aboard aircraft carrier attracts moe warships of all kinds, from the cute to the manly