Exactly 40 years ago today, on November 1, a very special mascot character was born. The cat with an adorable oversized head, named Hello Kitty, has since been an excellent ambassador for the Japanese “Kawaii” culture, and as we all know, has come to be loved around the world. And in honor of what can arguably be called Japan’s most famous export ever, we wanted to wish Hello Kitty a heartfelt Happy Birthday on this special day. Plus, we even have a delightful little video from Sanrio to share with you that takes you through 40 years of Hello Kitty’s history!
Hello Kitty (Page 11)
In many countries around the world, mandatory school uniforms are the bane of students’ lives, with their unflattering shape and drab color scheme. Their purpose seems to be to help pupils blend into a homogeneous mass of unfashionable conformity, and are often enforced under the logic that they “promote modesty” and “prevent distractions from learning”.
In Japan, however, it’s completely different. The Japanese tend to put a lot of stock in uniforms of all kinds, and school uniforms, which signify the wearer’s youth, are considered a prime status symbol. Now everyone’s favorite mute cat, Hello Kitty, is getting in on the action with her special snowy-white sailor suit for spring!
Christmas cakes (yes, it’s already time to start thinking about the holidays) come in all shapes and sizes, so it’s not surprising at all to see our favorite feline character and international celebrity Hello Kitty turn herself into one. But this “Hello Kitty Face Cake” requires just a little bit more artistic creativity from you than the average cake. You see, the cake doesn’t come looking like the picture above — you actually have to make it into its Hello Kitty form!
Japanese movie-goers are currently enjoying the third live-action Rurouni Kenshin film. The franchise is now a certified two-decade hit, debuting as a manga in 1994 before its 1996 anime adaptation and recent film trilogy, and it owes much of its success to the popularity of main character Himura Kenshin.
What makes Kenshin so compelling is that despite his formidable swordsmanship, he’s portrayed as consistently kindhearted and good-natured. In certain scenes, he comes off as downright cute, but Kenshin has never been quite as adorable as this stuffed animal of Hello Kitty cosplaying as the scarred warrior.
Sanrio aims to break this stereotype with the introduction of the HELLO KITTY MEN Project, a new venture that will tell guys that it’s okay for them to like Hello Kitty, too. Their tag line? “Sorry to keep you waiting, boys.”
Now that the whole debacle over Hello Kitty’s identity is settled, fans can get back to other things, like preparing for the first ever Hello Kitty convention, set to take place from October 30 to November 2 in Los Angeles.
And, at least in that small corner of town, everyone is ready. The Line, the official hotel of the convention, is trotting out special Hello Kitty-themed rooms, and a Hello Kitty Spam musubi by chef Roy Choi.
As technology continues to advance and influence the way we communicate, it’s important for rules of etiquette to evolve along with the devices we use to keep in touch with each other. For example, by now most of us know not to type our emails in all caps and to turn off our cell phones inside movie theaters.
So why is it that we’ve learned to mind our manners in those situations, yet continue to commit the social faux pas of not making our iPhones wear proper underwear? That seems to be the question Bandai asked, and now we have the answer in the form of Hello Kitty panties for smartphones.
By now you’ve probably read the earth-shattering, heart-rending news that Hello Kitty’s own copyright holder Sanrio recently alleged that the world’s most famous bow-sporting feline isn’t actually a cat. If, like me, you’re a huge fan of Japan’s unofficial mascot, you probably already started going through the five stages of grief, too.
I, however, never got past denial. Instead, I picked up the phone and called Sanrio’s PR department in Japan. My findings will bring your suffering heart some relief.
Hello Kitty is one of the most iconic Japanese characters, aside from Pikachu. She screams cute, finds herself in a variety of interesting costumes, and has those adorable pointed cat ears. So with a name like “Hello Kitty” and a face that is decidedly that of a feline, it’s only natural to assume she’s a cat…but you could be wrong.
Ladies and gentlemen of the RocketNews nation, get ready to have your mind blown: someone at Sanrio has just revealed that Hello Kitty is actually a human girl.
Revered as “The God of Manga,” the late Osamu Tezuka is simultaneously Japan’s most revered and prolific comic artist. More than 700 manga series sprang from the mind of the tireless Tezuka, but even with that busy schedule, he still found time to draw his version of Japan’s most famous cat, Hello Kitty, combining her with one of his most-used characters.
We recently paid a visit to Sanrio Puroland, the Tokyo amusement park dedicated to the characters created by the company that gave the world Hello Kitty. After arriving, our first order of business was grabbing an adorable Kitty-chan burger and My Melody stack of pancakes.
But cute character-based food is only half of the recipe for a successful theme park in Japan. The other is live shows, so we grabbed a seat for the park’s Hello Kitty musical, where we snapped pictures and even recorded a couple videos.
Even though it doesn’t boast the kind of attendance numbers that Tokyo Disneyland gets, Hello Kitty actually has her own theme park in Japan. Located in Tokyo’s northwestern Tama New Town district, Sanrio Puroland is dedicated to the beloved feline and her Sanrio brethren.
Puroland has the rides and shows you’d expect from an amusement park that was created to help fans spend the day with their favorite fictional characters. This being Japan, though, you also need special munchies to draw people to a destination, which Puroland has with its lineup of cute, colorful Sanrio foods.
Tasty as it may be, instant ramen isn’t usually the sort of thing you eat at social gatherings. More often than not, you’ll find yourself reaching for a cup of noodles when you have no one to eat dinner with, and speed and convenience are what you’re really after.
Still, it can feel a little lonely sitting quietly at your kitchen table as you wait for the boiling water you just poured into the cup to do its thing. If only there was someone you could talk to, who’d also remind you when the three minutes were up.
Now there is, with a talking timer shaped like the beloved Chicken Ramen mascot, who’ll not only keep you company, but even play games with you, too.
Now, we know that not all technology may be good, and there are plenty of stories out there, be they movies or novels, of technology run amok. But you have to admit there are times when you just have to love technology, like when it comes in a cute, pop form that allows you to carry around large amounts of data in style. Yes, readers,we present to you these adorable Mimobot and Sanrio collaborative flash drives from Mimoco — they’re currently generating a bit of a buzz on online here in Japan, and we dare anyone out there to say that the results of the collaboration aren’t über cute!
Hello Kitty’s reach of product endorsements spreads far and wide like so many whiskers from her pillowy white face. From contact lenses to passenger planes to melons, her adorable ribbon can be seen on everything, so a Hello Kitty Dictionary is hardly a shock.
What is shocking, however, is how encompassing this dictionary is including terms from the darker corners of human existence. It could be a good thing though as learning about forms of mob lynching is perhaps best done through the gentle cupcake decorated words of Hello Kitty.
What’s cute, sweet, soft and golden brown? Why, Hello Kitty bread, of course! Yes, we’ve seen the internationally famous cat transform into numerous forms, including many delectably edible ones, and once again, we get to be treated to another example of Ms. Kitty doing a bit of business while filling our stomachs with sweet goodness.
Now, we know Hello Kitty’s been busy with her 40th anniversary celebrations, coming up with collaborative products like the special edition Super Alloy Kitty and even helping out with charity, but we always love to see her transformed into tasty treats, whatever the occasion. Let’s take a look at what she has in store for us this time!
They say charity is sweet, but we’re pretty sure it doesn’t come much sweeter than this. Yes, it’s a charity project that involves an internationally renowned patissier, as well as the most famous mascot cat in the world, and it’s called “Macaron Day“. Even the name sounds sweet, doesn’t it?
As the name suggests, the charity features the delectable macarons created by master pastry chef Pierre Hermé, but it’s also about raising money for children fighting serious diseases. And this year, our beloved Hello Kitty will be pitching in to help with the project — by becoming the PR ambassador for Macaron Day in Japan! Now, we know we’ve often described Hello Kitty as a hardcore entrepreneur who isn’t at all picky about the jobs she takes on, but this time, she’s all about seriously contributing to a good cause. But what kind of event is this Macaron Day, and how exactly did Hello Kitty become involved in it?
Hello Kitty’s lengthy list of endorsement contracts must be a source of constant pressure for her. The success of products as diverse as contact lenses, melons, and even fire extinguishers riding on her marketing appeal must be an enormous weight on the shoulder’s of Japan’s favorite feline.
Now, Kitty-chan’s about to add an enormous weight to her head, as part of a new tie-up with the city of Kure in Hiroshima Prefecture.
Okay, we have a question for you. How many of you personally know someone who’s fallen under the spell of Sanrio? We’re guessing, quite a lot. The sheer number of characters the company has come up with during its 54-year history is truly amazing, not to mention the immense appeal and popularity some of these characters enjoy across the world. Even if you’re not a passionate fan, if you have even a remote fondness for anything kawaii, then you’re bound to have a favorite Sanrio character, which is why Sanrio has a popularity poll for its characters each year, called the Sanrio Character Ranking.
Now, considering that most people probably think of Hello Kitty as the undisputed queen of Sanrio, you may expect the international feline celebrity to have an iron-clad hold on the top place in the rankings, but apparently, that hasn’t always been the case. This year in particular, the preliminary results from the first stage of the polls seem to be surprising Sanrio fans, specifically with regards to the votes Hello Kitty has managed, or not managed for that matter, to earn. Could it be that there’s something amiss with Hello Kitty’s reign over the kingdom of Sanrio?



















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