Mr. Sato takes our team to Shibuya’s Halloween bash, but not before setting us up with coordinated kawaii costumes.
Hello Kitty (Page 7)
Sanrio’s star has turned to vlogging, and Japanese social media appreciates her blunt truths and eternal grade-schooler optimism.
Is there anything Kitty can’t do? She can spiritually purify your house or room with salt now, so tell your ghost stories without fear of retribution!
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Japan’s Coast Guard has been around for 70 years, and mascot Umimaru for 20 – so it’s high time for a Hello Kitty teamup!
Hello Kitty’s home company is running its yearly poll to decide which out-of-company character will get their own event at the Puroland theme park.
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The newest instalment of Sanrio’s yearly horror night has a special twist, and covering your eyes won’t help you!
The world-famous Sanrio character wants to welcome you onboard her very own high-speed train.
Tuxedo Sam, Cheery Chums, and other beloved characters from decades past are here to fill your belly.
Anime series about guys who love Hello Kitty and friends seeks to hit emotional highs and lows.
Hello Kitty’s frog buddy sits with lonely diners, entices with adorable, delicious food and drinks.
Sanrio’s marketing comes full circle, then keeps on going.



















Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Body of missing American college student found in Kyoto mountains
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Fukushima City on edge as resourceful and violent bear still not found
Japanese convenience store shows us how to dress for the rainy season
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Fukushima City on edge as resourceful and violent bear still not found
Japanese convenience store shows us how to dress for the rainy season
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show