As cute as we thought they were, when we first heard about Hello Kitty contact lenses last summer, we weren’t entirely sure they’d catch on. Was there really a market for this kind of thing, particularly at the contacts’ price point of 5,800 yen (US$57) per set?
You should never underestimate Japan’s queen of licensed merchandise though, as Kitty-chan’s making a return trip to people’s irises, and this time, she’s even bringing a couple of her Sanrio pals with her. And it’s not just fashion that marches along, but technology and production techniques, too, as the new contacts cost less than half what the old ones did.