Hello Kitty

Made In Japan Fender Limited Edition Hello Kitty Stratocaster now on sale in Japan

Shredding Sanrio style.

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Sanrio and magical girl anime PreCure join forces for new merch line【Photos】

Six magical girls from the fifth arc of the anime franchise pair off with Sanrio partners.

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Dark and edgy Jujustu Kaisen teams up with bright and cheery Sanrio for new merch line【Pics】

The Shibuya Incident would have been a whole lot more kawaii if these Sanrio stars had shown up sooner.

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Hello Kitty shows up at Baskin-Robins Japan for 50th birthday party with special sweets and merch

Because what’s a birthday party without a special dessert?

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New Hello Kitty x McDonald’s Japan collaboration is like a life lesson to live by 【Video】

Sanrio character gets herself in a pickle for this advertising campaign.

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New Hello Kitty McDonald’s Japan Happy Meal toys are here, and Kitty’s sister is part of the set

The Sanrio sisters get sporty in new Happy Meal team-up.

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Custom Kitty kawaii Uniqlo shirts and bags! Sanrio stamps and more with UTMe! DIY design service

Uniqlo gives us a blank slate/T-shirt to fill up with Hello Kitty cuteness.

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Hello Kitty announces crossover with landmark anime franchise The Rose of Versailles

Let them eat kawaisa!

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Hello Kitty’s Hello! Clinique items are here, and we’ve got the whole lineup to show you【Photos】

Kitty-chan brings the cuteness to this beauty product collaboration.

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Hello, cosmetics! Clinique teams up with Hello Kitty this summer for first-time collaboration

Hello! Clinique offers shoppers in Japan the chance to score some exclusive collaborative bonus goods by spending a certain amount on products.

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New Hello Kitty and friends summer kimono are perfect for Sanrio-loving parents, kids, and sisters

Yukata and obi featuring three of the biggest Sanrio stars come in adult and kids sizes.

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New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty

The most kawaii KitKats in Japan!

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Hello Kitty/Yu-Gi-Oh crossover Happy Meal toys appear, but far, far away from Japan

Sanrio characters cosplay as Yu-Gi-Oh creatures for fans in one country only.

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Hello Kitty Crocs take kawaii fashion to new heights in Japan

Step out with the world’s hardest working anime cat in this cute collection.

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J-rock legend Yoshiki composing global theme song for Hello Kitty

Sanrio and X Japan mega-stars announce the newest stage of the decade-plus partnership.

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We get our paws on all 50 Hello Kitty Happy Meal toys at McDonald’s Japan!

Our reporter also spotlights some of her favorites from across the kawaii eras of Hello Kitty, whose 50th anniversary celebration is next year.

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50 different Hello Kitties from across kawaii history appear in McDonald’s Japan Happy Meals【Pics】

Suntans, schoolgirls, ninja, and sushi chefs all part of 50th birthday celebration for the Sanrio star.

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Hello Kitty teams up with Indian action movie RRR for RRR x Sanrio Characters merch line and shop

All sorts of adorable SanRRRio stuff to be offered online and in Tokyo.

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After 33 years, Hello Kitty’s voice actress, the legendary Hayashibara Megumi, is being replaced

Two other Sanrio character voices also being replaced as part of plan to increase global/youth appeal and “cherish the future and AI.”

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Sanrio teams up with murder reincarnation anime Oshi no Ko for adorable new merch line

Will Cinnamoroll be able to help Aqua kill his father?

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