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Lawson (Page 11)

Lawson Convenience Store Goes Dragon Quest X Crazy, Puts In-Game Goodies Up for Grabs

Never shy of running a cool promotional offer or two, Japanese convenience store Lawson has announced that it will be transforming one of its Tokyo outlets into a video game castle to mark the launch of the Nintendo Wii U version of hugely popular game Dragon Quest X. Even better, visitors to the store will be able to bag themselves a whole host of themed goodies and even unlock in-game items during the promotional period.

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Japanese Convenience Store and Yahoo! Launch Ready-to-Cook Meal Delivery Service

When it comes to preparing a gourmet meal you can be proud of, an investment of time and a good recipe book are often required. If you’re a busy parent or living alone while working full time, just dashing out to gather the ingredients — not to mention actually preparing the meal — can prove rather time consuming and, let’s admit, a little bothersome.

The intricacies of it all leave many abandoning hope, opting for the greasier ‘ready prepared’ meal option or dining out at a local restaurant. But even those who do make the effort to cook have probably found themselves saying “This just doesn’t have the same impact as the dish I tried at the restaurant the other day,” every so often. If only there were a way to replicate the same taste at home!

If you live in Japan, a collaboration between convenience store chain Lawson and Yahoo! (yes, that Yahoo!) may be the answer to your culinary conundrums: a new home delivery service that offers not ready-to-eat meals, but rather a combination of ready-to-cook dishes that can be thrown together to create a tasty meal of your own.

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Hey, Slimebags!! No, Not You – Limited Edition Bags to be Handed Out at Lawson Convenience Stores

Arguably Japan’s most successful video game franchise and mightiest convenience store chain are joining forces again to celebrate the re-release of Dragon Quest VII: Warriors of Eden (aka Dragon Warrior VII) for the Nintendo 3DS.

In their previous celebration of Dragon Quest X a limited edition plastic bag was handed out stylized after the hit game online game.  This time they’re taking it further with a new style of bag never before seen from Lawson’s – and possibly never again.

There are two types of bags available each depicting the lovable enemy “slime” from the Dragon Quest series.

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Convenience stores- in Japan: they really do live up to their name.

Pay your bills, pick up stuff you ordered on Amazon, send a FAX, buy concert tickets, withdraw cash, buy milk; whatever you need to do, they’ve usually got you covered.

Although 7-Eleven is Japan’s undisputed king of combinis, as convenience stores are fondly known over here, blue-and-white-striped Lawson is never far behind, and has a special place in many shoppers’ hearts.

So when news surfaced that a foreigner named Lawson is working part-time at a convenience store of the very same name, people understandably went a little bit nuts.

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Rey Ayanami’s Spear of Longinus is a Large and Unsightly Broken Churro

On August 15, Japanese convenience store chain Lawson launched a Evangelion tie-in campaign to promote the November release of the film Evangelion: 3.0 You Can (Not) Redo.

Like any other Japanese convenience store promotion, Lawson is selling a small collection of limited-edition Evangelion goods and snacks. Among them is a package of 2 “churro sticks” called “Rei Ayanami’s Spear of Longinus,” supposedly modeled after the iconic weapon.

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