oni
When your kids are acting like devils, Oni kara Denwa dispatches a demon to set them straight.
From ogre teachers to desserts in the dark, the SoraNews24 team shares their Setsubun styles.
Unfortunately, kids in northern Japan don’t get a pass this year from the UNESCO-recognized, fearsome namahage.
February is a hard month to face, so why not put on a mask and greet it looking like something else?
Japan has a custom of shouting “Out with the demons!” in early February, but all we can say is “Awwwwwww!”
If Sunkus’ Red-Oni-Pants-Lookin’ Bread and Pom Pom Purin’s Purin Purin! Butt Cakes are any indication, 2016 is shaping up to be a great year for baked goods.
When you really think about them, even the traditions and practices that we each grew up with and seem perfectly normal are kind of odd. Easter, once solely the Christian celebration of the resurrection of Jesus, now sees us telling children that a benevolent rabbit came in the night to leave them chocolate eggs. Christmas takes us even further into the world of fantasy as kids grow up thinking that a magical man who lives in the North Pole works a team of elves all year round to make presents for them, delivering said gifts across the world in a single night via flying woodland beasts, despite the man himself likely having respiratory problems owing to his XXL frame.
Although Japan doesn’t really do Christmas, it does have a plenty of its own traditions and yearly celebrations, and it just so happens that today is one of them. Setsubun, or the spring bean-throwing festival, sees children yelling at and peppering fictional demons with handfuls of roasted beans, and families sitting down to eat enormous pieces of maki, or roll, sushi, often adhering to peculiar local traditions as they do.
Tag is a childhood game loved worldwide although known by different names depending on the region, and Japan is no exception. Here the game is known as oni gokko (demon play) and follows the same rules aside for the “it” person being called oni, which translates to a demon but is probably more akin to an ogre.
If you happen to be in the Gunma area this month and want to relive some childhood fun playing a classic game, Gunma University and J.League soccer team Thespa Kustasu Gunma are working to set up a Guinness World Record breaking game of Oni Gokko.

















Starbucks Japan releases new drinkware and goods for Valentine’s Day
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Village Vanguard tries to tickle us pink with a Pink Lucky Bag
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
Curry rice king Coco Ichi removes 80 percent of rice, replaces it with something else in new dish
The official cosplay booth models of Tokyo Game Show 2024【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
Curry rice king Coco Ichi removes 80 percent of rice, replaces it with something else in new dish
The official cosplay booth models of Tokyo Game Show 2024【Photos】
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
This themed Starbucks in Seoul is hidden away in possibly the coolest location ever
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Old Japanese man fends off bear attack with his impressive karate skills
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Exclusive Starbucks iced coffee glass handmade in Japan according to ancient Edo tradition
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
The Häagen-Dazs Japan fukubukuro lucky bag is filled with…ice creams from 2023