oni
When your kids are acting like devils, Oni kara Denwa dispatches a demon to set them straight.
From ogre teachers to desserts in the dark, the SoraNews24 team shares their Setsubun styles.
Unfortunately, kids in northern Japan don’t get a pass this year from the UNESCO-recognized, fearsome namahage.
February is a hard month to face, so why not put on a mask and greet it looking like something else?
Japan has a custom of shouting “Out with the demons!” in early February, but all we can say is “Awwwwwww!”
If Sunkus’ Red-Oni-Pants-Lookin’ Bread and Pom Pom Purin’s Purin Purin! Butt Cakes are any indication, 2016 is shaping up to be a great year for baked goods.
When you really think about them, even the traditions and practices that we each grew up with and seem perfectly normal are kind of odd. Easter, once solely the Christian celebration of the resurrection of Jesus, now sees us telling children that a benevolent rabbit came in the night to leave them chocolate eggs. Christmas takes us even further into the world of fantasy as kids grow up thinking that a magical man who lives in the North Pole works a team of elves all year round to make presents for them, delivering said gifts across the world in a single night via flying woodland beasts, despite the man himself likely having respiratory problems owing to his XXL frame.
Although Japan doesn’t really do Christmas, it does have a plenty of its own traditions and yearly celebrations, and it just so happens that today is one of them. Setsubun, or the spring bean-throwing festival, sees children yelling at and peppering fictional demons with handfuls of roasted beans, and families sitting down to eat enormous pieces of maki, or roll, sushi, often adhering to peculiar local traditions as they do.
Tag is a childhood game loved worldwide although known by different names depending on the region, and Japan is no exception. Here the game is known as oni gokko (demon play) and follows the same rules aside for the “it” person being called oni, which translates to a demon but is probably more akin to an ogre.
If you happen to be in the Gunma area this month and want to relive some childhood fun playing a classic game, Gunma University and J.League soccer team Thespa Kustasu Gunma are working to set up a Guinness World Record breaking game of Oni Gokko.

















Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
We go looking for a monkey mommy like Punch with Amazon Japan’s ultra low-rated orangutang plushy
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Beautiful 3-D puzzle kit lets you build Ghibli’s Spirited Away bathhouse with no tools, glue【Pics】
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Beautiful 3-D puzzle kit lets you build Ghibli’s Spirited Away bathhouse with no tools, glue【Pics】
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Studio Ghibli director Hayao Miyazaki releases new artworks, still wants to make movies
Japanese convenience store sandwiches get extra protection from new business backpack
Studio Ghibli adds new Kiki’s Delivery Service notebook and ceramic cake case to stores in Japan
Kodomo no Omocha creator draws new manga pages for an unexpected new home
Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese