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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

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Posted by Casey Baseel (Page 517)

Toyota’s official anime itasha car finds a home

Itasha, the painfully nerdy, anime-decal-plastered cars you can spot running around Japan, generally arrive in that state due to an individual fan’s passion and vision (or obsession). The owner buys a regular car from the dealer, then once he’s slapped enough stickers on his ride, presto! He’s got his very own itasha.

Last year, though, Toyota took the uncommon step of not only creating its own itahsa, but selling it as well. The car has finally found a buyer, who had to go through a number of challenges to sit behind the wheel of his one-of-a-kid sports coupe.

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As the most venerated of Japan’s many giant robots, Gundam casts a gallant figure. Whether he’s appearing onscreen in his newest anime installment, or simply casting his silhouette across the landscape, to gaze upon him is to be keenly aware of his unmistakable power.

Unless, of course, his back just went out. Or if he’s working part-time at the convenience store to earn extra cash.

You know what? With so many variations of Gundam out there, we’re starting to suspect that at least some of them are, in fact, wimps.

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Job hunting is a concentrated, intense process in Japan. In general, major companies all do their recruiting during the same, single stretch of the year, which runs through winter and early spring. Most college students try to line up a job roughly a year before graduation, and those who fail to have a doubly difficult road ahead, as not only will they have to wait a year to try again, being a year or more older than other candidates is considered a black mark against an individual.

With so much pressure on them, job hunters should be happy to learn of what may be a new secret weapon they can implement in trying to land their dream job: make it completely clear that they love idol singers.

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Ultraman pub lets you get ultra-full and ultra-drunk while having ultra fun

Among the many Japanese tales of heroes of justice battling giant monsters, Ultraman may just be the most popular. Since its television debut in 1966, hardly a year has gone by without a new Ultraman TV series or motion picture.

The franchise’s longevity means that many long-time fans who started watching when they were young kids are now full-grown adults. On the one hand, growing up means more responsibility, but it also means more freedom, including the freedom to knock back a few cold beers at a new dining and drinking establishment where Ultraman’s monstrous foes take center stage.

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New high-res photos simulate aerial tour of Tokyo (helicopter noises included!)

It’s hard to get an idea of how truly massive Tokyo is without seeing it from the sky. Unfortunately, most international flights come into Narita Airport, which is over an hour away from downtown, and we haven’t quite been able to convince our bosses that RocketNews24 really needs a company helicopter.

Thankfully, the newly upgraded Yahoo! Maps lets us take an aerial tour of the city even while we’ve still got both feet firmly on the ground.

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In many English-speaking countries, it’s common to name children after a parent or relative. My dad, oldest brother, and nephew all share the same first name, for example, which provides a link through the generations, plus makes it easy for my mom to simultaneously call them for dinner.

This isn’t really done in Japan, though, and not being tethered to the past means that baby name trends can gather or lose momentum quickly. Recently, Japan is seeing more and more kirakira names. Kirakira literally means “sparkly,” and usually either the combination of kanji characters used to write the name, or the pronunciation itself, is flowery and unique.

But as a list of the top 20 for girls shows, kirakira names aren’t always just flashy, sometimes they’re downright sweet.

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55-foot tall statue of Buddhist goddess of mercy could be yours for just 10 bucks

For the most part, Japan isn’t really sold on the idea that bigger is better. Sure, you can find giant parfaits and monstrous sashimi bowls, but that’s to be expected, since saying you’d rather have less of either is a sure-fire way to blow your cover to the human resistance that you’re secretly one of their killbot overlords in disguise.

Artistically speaking, though, the generally preferred aesthetic is graceful understatement, which doesn’t really necessitate ostentatious scale. The one major exception to this, however, is images of Kannon, the Buddhist goddess of mercy and compassion.

Giant-sized statues of Kannon can be found at a number of locations in Japan, and now, if you’re lucky enough, you could own one for less than 1,000 yen.

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Not so long ago, Japanese developers absolutely dominated the console video game market. As time went on, though, developers from other nations started chipping away at that massive market share, particularly as consoles and PCs become more similar to each other in performance profiles.

In particular, Japanese studios haven’t responded to consumer demand for first-person shooters. Franchises such as Electronic Arts’ Battlefield and Activion’s Call of Duty are practically a license to print money, with incremental, near-annual updates that open the floodgates on huge revenue streams for their publishers.

But could the reason Japanese video game makers haven’t embraced the first-person shooter have something to do with Japan’s history?

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In many ways, Yuya Uchida is like a lot of guys in their 20s. He’s a student with a part time job, and in his free time he likes watching anime and playing fighting games (also known as two of the most common hobbies for Japanese males).

One thing that sets Uchida apart from his peers, though, are his lady-pleasing looks, which have been winning him fans around the globe. The oft-bespectacled young man’s fan base is likely to grow further still when gamers get an eyeful of Uchida indulging in his third hobby, cosplay, with this spot-on Persona 4 costume.

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New Japanese energy drink designed to help samurai, salarymen accomplish mighty deeds

As part of a society where industriousness is prized above just about anything else, many people in Japan feel like they could use a boost in the middle of the day. Austrian Red Bull and American Monster have booth made headways into the Japanese market, but this month sees a new entry to the energy drink battleground with the indigenous Samuride, which promises to invigorate you with ingredients used by Japan’s famed warriors.

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The power of the Japanese schoolgirl outfit is so miraculous it can create food

On a recent trip back home to Los Angeles, I was going through the closet in my old room when I came across the jersey I wore back when I played football. While I don’t expect to have a chance to play the sport anytime soon, I still couldn’t bring myself to throw it out. It’s one of the few mementos from my student days, and even if I’m never going to wear it again, there’s too much sentimental value for me to just get rid of it.

Many Japanese adults feel the same way about their school uniforms, hanging onto the clothes they wore day in and day out long after graduation. The outfit can serve as a humble reminder of where you came from, or a nostalgic pick-me-up when you’re feeling down.

Or, if you’re a woman, your old school uniform can also be your ticket to a free meal.

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One of the biggest restaurant trends in Japan over the last two decades has been a steady erosion of the image that delicious food equals high prices, and vice-versa. These days, there are some real bargains to be found for those willing to do a little searching, particularly at lunch.

The afternoon dining market has gotten so competitive that often you can get an amazing meal plus change for the 1,000-yen bill you use to pay for it, which is exactly what you get with this gigantic tuna sashimi bowl.

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Tokyo café says the best ice cream topping is two more ice cream cones

Today, let’s take a moment to ponder a serious question: what’s the best sundae topping? The old stand-by of a dash of sprinkles? A handful of chopped nuts for a little crunch and texture? Or do you find the idea of all that empty-calorie decadence troubling enough that it threatens to ruin the fun, so your vote goes to a few pieces of fruit?

We say the correct answer is none of the above. For our money, the best way to crown your parfait is with a whole ice cream cone. Of course, some of our more sarcastic readers may ask, “Yeah, smart guy? Well then what do you put on top of the ice cream cone?”

Another ice cream cone, obviously. Did you even have to ask?

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Generally, Japanese culture tends to handle emotional expression a little less directly than in English-speaking countries, especially where romance is concerned. In particular, couples in Japan aren’t nearly as likely to regularly say “I love you” as their Western counterparts are or be seen smooching in public.

In certain situations, though, these roles get flipped. For example, while most Westerners would feel awkward making the explicit statement, “Please be my boyfriend/girlfriend,” in Japan that exact phrase, tsukiatte kudasai, is a pretty common romantic milestone, and something that many actually expect their partner to say in order to explicitly recognize the nature of the relationship.

Now, couples can even have their affection officially recognized, as lovers in Japan can submit government documents certifying their love for each other.

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Attack on Titan bag and shawl let you gear up for fighting giants, fashionable dates

Smash hit anime Attack on Titan has a full cast of compelling human characters, but most of the merchandising and promotions that have come with the series’ success are centered on the remorseless, pantless Titans themselves. Whether it’s figurines, burgers, or even beauty products, there just seems to be more love shown for the series’ ostensible villains.

Now, though, comes a way for you to show your loyalty to humanity while also scoring a few style points, with a fashionable Attack on Titan bag and shawl.

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Little witch Kiki and Little Mermaid Bakery bake three special pastries, we eat them all

The live-action Kiki’s Delivery Service is out now, and whether the movie should be judged on its own terms or if it can only be evaluated in comparison to the 1989 animated version is a matter of individual belief. One thing everyone can agree on, though, is that the new film will give you a craving for baked goods, as several scenes feature the breads and pastries made and sold by the bakery young witch Kiki boards at.

In anticipation of these cinema-induced hankerings, Little Mermaid, one of Japan’s largest and most popular bakery chains, has released an assortment of Kiki’s Delivery Service-themed goodies. As journalists (and hungry people), we were so excited that we decided to sample the whole lot.

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Special subway cars in Kyoto are perfect for travelling anime fans

Kyoto is best known as a bastion of Japan’s traditional past, where the visual and performing arts developed during the feudal era still command the highest respect. Japan’s former capital is also making a bid to become a center for modern popular culture as well, though. 2006 saw the opening of the Kyoto International Manga Museum, and the city also plays host to the annual Kyoto International Manga Anime Fair.

Kyoto’s love for anime is truly a two-way street, as the city serves as the setting for numerous animated series. Apparently the relationship between anime and Kyoto has progressed to a point where the two feel comfortable with an overt display of public affection, in the form of a special subway train plastered with anime graphics.

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A complaint commonly lobbed against manga made for young men is that the main character is just a blank slate for the reader to project himself onto, allowing him to vicariously live out his fantasies. That may be oversimplifying things quite a bit, but it’s also hard to deny that many male Japanese comic heroes possess three traits that men almost universally aspire to, namely being strong, cool, and surrounded by women in incredibly short skirts.

But what about women who are manga fans? If given the chance, which female character would they like to be?

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Ridiculously tiny apartment may be downtown Tokyo’s cheapest (with good reason)

Before marriage compelled me to look for nicer living quarters, I lived in a an apartment that was….less than spacious. At first, I ate my meals off the top of my microwave, since it took several months of rearranging my belongings to create enough floor space for a low-lying table.

In the five years I lived in that bunker, I never did figure out a configuration which would allow me to cram a chair into it, but eventually I got used to having an extremely Spartan home. Even still, I don’t think I could manage living in the apartment of one Tokyoite, which measures just under five square meters (54 square feet).

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It’s less than a month until Japan’s consumption tax jumps from five to eight percent–a change few, if any, ordinary citizens are looking forward too. Practically everything is set to become more expensive in April, including some of the most fundamental necessities of life in Japan, such as train tickets, rice, Ebisu Beer, Asashi Beer, and even microbrews such as Doppo Beer.

An extensive search has produced exactly one thing related to the tax hike for us to look forward to: these adorable supplemental postage stamps.

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