For many years, fans of magical girl anime tended to be from the same demographic as its principal characters: little girls. The genre of young girls using mystical powers to fight monsters saw its potential broadened, though, in 2011 with the television premiere of Puella Magi Madoka Magica, which cast an unflinching, unsentimental eye at the physical and psychological dangers of tasking middle school girls with battling extradimensional entities.
Madoka went on to become such a hit that its original 12 episodes were retouched and repackaged into a pair of theatrical releases. This month a third film, Puella Magi Madoka Magica: Rebellion opens in Japan, and a special exhibition of Madoka artwork and statues is being held in Tokyo.