Despite its pronunciation in Japanese coming out unnervingly close to “shoe cream,” choux crème does not, in fact, refer to a product to keep your wingtips looking their shiniest. More commonly known in North America as cream puffs, choux crème are one of the many non-indigenous desserts popular in Japan.
In similarly confusing fashion, the popular chain Beard Papa sells neither razors, lawnmowers, easy chairs, nor any of the other trappings assorted with fatherhood and/or having facial hair. Beard Papa is instead Japan’s most prolific choux crème bakery, and for the next two months they’re bringing back their popular melon bread-inspired cream puffs.

































































