When Akio Toyoda took the helm of Toyota Motor Corporation in 2009, he was faced with a collapsing economy and a recall scandal that now seemed to have been blown out of proportion.
Still, he was able to steer the company through these stormy waters by being something more than just the founder’s great grandson who took over the company. He was a guy who truly loved cars.
As proof, it came to light on 30 April that he will participate in this year’s 24 Hours Nürburgring, a grueling endurance race on one of the most challenging circuits in the world.










Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese government creates new word for cruelly hot summer days
Pokémon Center superstores won’t sell new Pokémon cards in-store, but will it stop scalpers?
Mr. Sato shares his own secret Ministop hack to help save the ailing convenience store
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Ghibli Park announces opening dates for new areas
Temple with 600-year-old tree near busy Tokyo station is like a tranquil pocket dimension
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Ghibli Park announces opening dates for new areas
Temple with 600-year-old tree near busy Tokyo station is like a tranquil pocket dimension
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet
We try a traditional Tokyo dish of stewed loaches, encounter something we’ve never seen before
McDonald’s Japan releases “intense” McPork burger, prompts Michelin chef to create jam hack
Hello Kitty announces crossover with landmark anime franchise The Rose of Versailles
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
What’s inside Japan’s super-rare, super-popular Nara bread?
Soaking in glimmering water and the essence of prehistoric plants at a Hokkaido hot spring
Haikyu fan event lets you step onto the court, see what it’s like to play with the anime athletes
Pink sakura and baby blue eye flowers team up for gorgeous views at this seaside park in Japan【Pics】