campaign (Page 2)
Reserve these cute cabs to pick you up from select areas for a free ride to any of the 23 wards of Tokyo.
They apparently had time for a little side gig before the release of their big movie later this month.
Imperial court noble Pikachu, maiko Pikachu, and a Shiny Ho-Oh download are some of the exciting gifts now available around Japan!
Japanese beverage company DyDo is celebrating its new blend of canned coffee and the release of Street Fighter V with these awesome, hanging character figures.
Major Kusanagi and the members of Public Security Section 9 are on a quest to promote cybersecurity as part of an upcoming public awareness campaign.
Participants from the recent Miss Universe pageant tweeted photos of themselves au naturale to encourage women everywhere to love the skin they’re in.
With the slogan “Delicious ramen is in your house,” Toyo Suisan Kaisha, Ltd., the Japanese company best known for producing the Maruchan brand of ramen noodles, announced the second round of their ongoing ramen campaign on November 5, which will culminate in one lucky person winning a super stylish, one-of-a-kind, ramen donburi [porcelain bowl] chair.
As if the thought of owning your very own ramen-bowl chair wasn’t exciting enough, the campaign also comes complete with four handsome characters ready to teach you all the secrets behind cooking a perfect bowl of ramen!
There’s no denying McDonald’s Japan has had rough time these past few years, with incidents like the spoiled meat scandal contributing to declining sales. To complicate matters further, some of the fast food chain’s campaigns and initiatives, like the sudden removal of menus from its counters (which have since been reinstated), have been met with confusion if not outright anger from Japanese customers. Now, it seems McDonald’s has captured the Japanese Internet’s attention again with what could well be their strangest campaign ever.
McDonald’s Japan will be releasing a new line of “affordably priced” burgers on October 26. And while that’s all fine and well, it’s their special one-day promotion in which they’ll be giving away these new burgers for free that has been raising eyebrows due to its bizarre catch.
Many Japanese idol groups, such as the mega-popular AKB48, package incentives in with their CDs to get fans to buy multiple copies of the same exact thing. In AKB48’s case, the group occasionally includes voting ballots within special “election singles” that allow fans to vote for the member that will be featured most prominently on a new song.
Like AKB48, up-and-coming rock idol unit DEEP GIRL is using a system of incentives to encourage fans to buy their debut single, which will be released this summer. However, the group is taking an even more drastic approach by using a tiered system of prizes–along with the very real threat that the group will be instantly disbanded if their song doesn’t make it into the Oricon Weekly Top Ten.
Beginning on Friday, May 22, 7-Eleven stores across Japan will finally team up with the wildly popular Attack on Titan franchise to bring you a special lottery with all sorts of winnable prizes! Be sure to check out the details as well as an amusing new promotional video after the jump.
There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?
Well Katsushika City in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!
Coca-Cola may not be the craziest company when it comes to special, limited edition drinks (although their Coke Orange was a pretty good), but what they lack in variety, they make up for when it comes to branded goods. Some neat finds over the years have included Coke can shaped glasses from McDonald’s, an ultra-rare gold Coke can, environmentally friendly vending machines, and the hugely successful Share a Coke campaign.
On December 1 Coca-Cola Japan launched a new product set, available only at Aeon in celebration of the store’s 40th anniversary of being a nationwide shopping center powerhouse. The limited quantity set is (probably) a must-have this holiday season.
As the weather gets colder in the northern hemisphere, we humans have the privilege of hiding out in our warm abodes. Some of us are even lucky enough to have a kotatsu to snuggle into. Meanwhile, have you ever wondered, “What about those poor little cats on the streets? Where will they go in this chilly weather?”
Well, some of them would hide between buildings or cardboard boxes to take shelter from the wind, rain, and the occasional unfortunate typhoon. However, some of them will actually make their way to your cars! If you don’t catch them in time and start your engine right there, it could lead to some serious tragedy (think minced meat…). Here at RocketNews24, we pride ourselves on our eternal love for our feline friends, which is why we’re so glad that one animal protection organization in Japan created a simple campaign to save our kitty friends…and our cars!
Japan is famous for its quirky and original commercials, and Toyota is a strong player in the constant provision of video-based weird Japanese ad-tertainment. This summer’s offering is the wakudoki, a song and dance routine performed by techno-pop outfit World Order. With some tribespeople. Oh yes, and a dancing gorilla.
It’s weird, wonderful, and we can’t stop watching!
In an effort to convince all of Japan to enjoy an ice-cold Coca Cola during the hot and humid summer months, Coca Cola Japan has created a campaign giving anyone the chance to win a Coke bottle made out of ice. Click on to find out how they’re made, how to get your hands on one, and how not to enjoy a solid block of ice!
When was the last time you spent 100 yen (US$.98) on breakfast and felt satisfied? Sure, your dollar menu Sausage McMuffin tasted good, but after hitting your stomach like a greasy, calorie-laden brick, did it really keep you going until lunch? I thought not. Prepare to be jealous (and perhaps say “OC desu!“) of the following parade of filling breakfasts purchased at Japanese university dining halls, each for an unbelievable 100 yen.




















New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan’s new beer glass is designed to force you to drink…water [Video]
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new difficult-to-drink-from beer glass protects your liver, but it’s a brutal experience
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie