Now you can whip up some chocolates your gamer sweetheart will want more than any super mushroom.
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Either a double dose of caution or passive-aggressiveness against Nintendo has MariCar’s go-carts looking weirder than ever.
Crowds gathered at the city’s most famous intersection for a massive street party as police looked on.
With bright aesthetics and a feel-good remix of the classic theme, this commercial will have you leaping, twirling and climbing through the levels of your daily life!
Gamer father showed his power, but the Japanese Internet thinks he might not have displayed much wisdom.
Right after the game went on sale, the Internet’s greatest minds went to work unlocking its dark secrets.
Tiny-scale operation for pint-sized retro console resales is still too big for Japanese police to look the other way.
Japanese fans react to the voice of Ryan Reynolds and the decision to give Pikachu so much fur.
We taste the new Pokémon doughnuts and get our hands on some exclusive merchandise before the official release.
Piranha Plant slippers? Mushroom-shaped silicone molding trays? Shut up and take our money!
Series of crazy coincidences leaves Nintendo fans being told “let me see your masculinity on view in full physical arousal.”
Even with Mario’s creator “front and center” in the movie-making process, this could go very wrong.
One Japanese netizen guesses that it has to do with fundamental problems in the Japanese education system.
Gaming technology may have advanced tremendously over the past few decades, but Nintendo’s love for simpler times is still evident.
But there’s also some sad news about this three-faced beauty that’s stolen Super Mario fans’ hearts.
Court orders halt to cosplay rentals, payment of fine for copyright infringement.
















New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We deeply regret going into this tunnel on our walk in the mountains of Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
Potato-Chip-Flavored Dressing coming to stores in Japan
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japan announces plans for twenty-fold increase in permanent residency fees, alongside higher visa costs
One Piece docking at Round 1 amusement centers in both Japan and the USA
Tokyo’s giant Pokémon Stamp Rally is back for 2026 with exclusive prizes up for grabs
How to cook shiitake mushrooms like a Japanese manga character
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Sanrio’s new McDonald’s Japan Happy Meals give the spotlight all to Cinnamoroll[Photos]