Omamori
Japan has tens of thousands of shrines and even more omamori amulets, but is it OK to stock up on multiple blessings?
The historical reason this shrine in the heart of the city is becoming a must-visit for idol fans.
Characters from Yakuza, Virtua Fighter, and Sonic the Hedgehog want to give you a boost on test day or in your job interview.
We’ll give you a hint: this vending machine will provide you divine protection while on the go.
Over 40 handcrafted designs to choose from, many made with thousand-year-old Fujiyama-ori tradition.
Phone accessories come embroidered with declarations of protection against online flaming and low batteries.
A Buddhist temple in Tokyo is now offering custom-made omamori charms, and their brilliant colors and designs are…well, nothing short of “charming”!
If you visit a shrine in Japan, you’re sure to find a small shack somewhere on the shrine grounds selling Omamori, special amulets for good luck or protection. These small pieces of colored cloth come in many different designs and serve various purposes. Some are meant to protect the holder while traveling, others give good luck to those taking a test. They are almost always brightly colored and are works of art in themselves. Inspired by the beauty of Omamori, one design team from Japan has created beautiful pouches and notepads that are sure to impress.















Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Four Shinto shrines to pray for love at in Japan to start the New Year
Top Secret Cookie Recipe Finally Comes to Light
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
We use the Seishun 18 Ticket to travel from Japan to Korea by ferry
Is this the most relaxing Starbucks in Japan?
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Cup Noodle mystery meat instant rice returns to Japanese stores after a seven-year absence
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Is this the most relaxing Starbucks in Japan?
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Cup Noodle mystery meat instant rice returns to Japanese stores after a seven-year absence
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
7-Eleven opens “next generation” SIP convenience store in Japan
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japanese Cabinet to officially announce new romanization spelling recommendation next week
More people in Japan quit sending New Year’s cards and many have started to regret it
Bacon and Egg Sauce Katsudon: A new way to eat breakfast in Japan
People in Tokyo found over 4 billion yen in lost cash last year and turned it in to the police
Japanese convenience store chain has beer and sake dispensers that few people know about
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself