The first event of its kind in Japan converts traditional culture into a thrilling new sport of strength and technique.
Red Bull
Fans of the popular energy drink who also appreciate a classic Japanese wintertime flavor will want to get their hands on this new offering.
Energy drink maker gets edgy in Coming of Age Day message, but some people think they need to grow up.
Travel back in time to feudal Japan with an epic new clip featuring music by the Yoshida Brothers.
Most of the events and promotions organized by energy drink maker Red Bull are thoroughly in the “XTREME” category. As a matter of fact, sometimes the names of the events are so intense that we have only the vaguest idea of what happens in them, such as the Red Bull Rampage, Red Bull King of the Rock Tournament, and Red Bull Cape Fear.
However, Red Bull has a bit of a playful, silly side to it too, as shown in a contest it sponsors in which entrants launch their home-made flying machines from a pier and see who can travel the farthest distance before hitting the water. But even then, Red Bull can’t help but do things in the most XTREME way possible, and in the competition’s latest iteration, held in Japan, they killed giant anime robot Gundam.
Red Bull has long been the official drink of all things EXTREME!™
But, if you’re anything like us, you’ve occasionally found yourself in the middle of a sick skydiving 360-degree kickflip while firing an assault rifle and been underwhelmed by the ability of the chemical, vaguely fruit-like taste of standard Red Bull to whet your whistle.
“If only there was grape-flavored Red Bull so I could be EXTREME™ without compromising taste,” you maybe thought to yourself. Luckily, in Japan anyway, Red Bull’s got your covered.
While searching the Internet for a new kind of summer pick-me-up, our reporter came across a recipe for chicken wings stewed in Red Bull. Desperate for any way to get a little more energy during the hot summer months, and encouraged by the rave reviews online, she decided to try this bizarre dish for herself.
Launched just ten days ago at convenience stores nationwide, 330ml PET bottles of Red Bull are being pulled from store shelves. The reason, apparently, is the western style month-day-year sell-by date labeling used on the popular energy drink’s packaging.
Read More
MOST POPULAR
Now
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Daiso has giant new branch in middle of Tokyo’s Shinjuku neighborhood (and another beneath it)
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Undertale’s Toby Fox composed the music for newest Japanese commercial for Pocari Sweat
Totoro gamaguchi pouches will hold whatever you want them to, but already captured our heart
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Pokémon Christmas season starting early with adorable new line of fashions and decorations【Pics】
Disney young adult novels get new beautiful shojo anime-style covers for Japan
Weekly
- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Is this the most relaxing Starbucks in Japan?
Large amount of supposed human organs left in Osaka marketplace
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Monthly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
- Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
- Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area- Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer- Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
RECOMMENDED STORIES
Totoro gamaguchi pouches will hold whatever you want them to, but already captured our heart
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Pokémon Christmas season starting early with adorable new line of fashions and decorations【Pics】
Disney young adult novels get new beautiful shojo anime-style covers for Japan
We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds
Has China’s don’t-go-to-Japan warning shortened queues at this Ichiran ramen restaurant in Tokyo?
Number of pachinko parlors in Japan decreasing rapidly, down 12 percent in two years
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
-
