The first event of its kind in Japan converts traditional culture into a thrilling new sport of strength and technique.
Red Bull
Fans of the popular energy drink who also appreciate a classic Japanese wintertime flavor will want to get their hands on this new offering.
Energy drink maker gets edgy in Coming of Age Day message, but some people think they need to grow up.
Travel back in time to feudal Japan with an epic new clip featuring music by the Yoshida Brothers.
Most of the events and promotions organized by energy drink maker Red Bull are thoroughly in the “XTREME” category. As a matter of fact, sometimes the names of the events are so intense that we have only the vaguest idea of what happens in them, such as the Red Bull Rampage, Red Bull King of the Rock Tournament, and Red Bull Cape Fear.
However, Red Bull has a bit of a playful, silly side to it too, as shown in a contest it sponsors in which entrants launch their home-made flying machines from a pier and see who can travel the farthest distance before hitting the water. But even then, Red Bull can’t help but do things in the most XTREME way possible, and in the competition’s latest iteration, held in Japan, they killed giant anime robot Gundam.
Red Bull has long been the official drink of all things EXTREME!™
But, if you’re anything like us, you’ve occasionally found yourself in the middle of a sick skydiving 360-degree kickflip while firing an assault rifle and been underwhelmed by the ability of the chemical, vaguely fruit-like taste of standard Red Bull to whet your whistle.
“If only there was grape-flavored Red Bull so I could be EXTREME™ without compromising taste,” you maybe thought to yourself. Luckily, in Japan anyway, Red Bull’s got your covered.
While searching the Internet for a new kind of summer pick-me-up, our reporter came across a recipe for chicken wings stewed in Red Bull. Desperate for any way to get a little more energy during the hot summer months, and encouraged by the rave reviews online, she decided to try this bizarre dish for herself.
Launched just ten days ago at convenience stores nationwide, 330ml PET bottles of Red Bull are being pulled from store shelves. The reason, apparently, is the western style month-day-year sell-by date labeling used on the popular energy drink’s packaging.
Read More
MOST POPULAR
Now
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Public restrooms in Osaka to get in-stall video screens with ads
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Here’s what you need to know before the 2026 Sanrio Character Ranking voting goes live
Daiso unveils new official mascot, Daizo the elephant
Ghibli Museum building becomes a cuddly cushion
The 5 best Japanese bento to buy at Kyoto Station
Weekly
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Monthly
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character- Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
- Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino- Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan- Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Here’s what you need to know before the 2026 Sanrio Character Ranking voting goes live
Daiso unveils new official mascot, Daizo the elephant
Ghibli Museum building becomes a cuddly cushion
The 5 best Japanese bento to buy at Kyoto Station
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Japanese convenience store sells an epic egg sandwich you won’t find anywhere else
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
Japan Association of Translators condemns A.I. manga translation
McDonald’s Japan adds five teriyaki items to the menu, including fries and a spicy new burger
Studio Ghibli music boxes bring anime music from My Neighbour Totoro into your home
An anime pilgrimage even non-anime fans will love: Visiting the Slam Dunk movie shrine【Photos】
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
-
