The first event of its kind in Japan converts traditional culture into a thrilling new sport of strength and technique.
Red Bull
Fans of the popular energy drink who also appreciate a classic Japanese wintertime flavor will want to get their hands on this new offering.
Energy drink maker gets edgy in Coming of Age Day message, but some people think they need to grow up.
Travel back in time to feudal Japan with an epic new clip featuring music by the Yoshida Brothers.
Most of the events and promotions organized by energy drink maker Red Bull are thoroughly in the “XTREME” category. As a matter of fact, sometimes the names of the events are so intense that we have only the vaguest idea of what happens in them, such as the Red Bull Rampage, Red Bull King of the Rock Tournament, and Red Bull Cape Fear.
However, Red Bull has a bit of a playful, silly side to it too, as shown in a contest it sponsors in which entrants launch their home-made flying machines from a pier and see who can travel the farthest distance before hitting the water. But even then, Red Bull can’t help but do things in the most XTREME way possible, and in the competition’s latest iteration, held in Japan, they killed giant anime robot Gundam.
Red Bull has long been the official drink of all things EXTREME!™
But, if you’re anything like us, you’ve occasionally found yourself in the middle of a sick skydiving 360-degree kickflip while firing an assault rifle and been underwhelmed by the ability of the chemical, vaguely fruit-like taste of standard Red Bull to whet your whistle.
“If only there was grape-flavored Red Bull so I could be EXTREME™ without compromising taste,” you maybe thought to yourself. Luckily, in Japan anyway, Red Bull’s got your covered.
While searching the Internet for a new kind of summer pick-me-up, our reporter came across a recipe for chicken wings stewed in Red Bull. Desperate for any way to get a little more energy during the hot summer months, and encouraged by the rave reviews online, she decided to try this bizarre dish for herself.
Launched just ten days ago at convenience stores nationwide, 330ml PET bottles of Red Bull are being pulled from store shelves. The reason, apparently, is the western style month-day-year sell-by date labeling used on the popular energy drink’s packaging.
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