It feels too early to be writing about Christmas, and downright blasphemous to be writing about Valentine’s Day. Nevertheless, Sailor Moon Valentine’s Day chocolates have been announced, and despite their early arrival, they might be worth pre-ordering, because they look delightful.
Valentine’s Day (Page 8)
Just as people in Japan have finally recovered from the horror that is Valentine’s Day, with chocolate given purely out of obligation and sweets with an added “personal” ingredient, here comes White Day to stress everyone out again. And as the custom goes, all men who received chocolate from a lady in February must give even more chocolate or other gifts come March 14th.
Luckily, Krispy Kreme Japan seems to be a fountain of White Day gift ideas, starting off with their handy guide to turning a doughnut into a beautiful piece of edible jewelry. The company has also unveiled a limited edition “White Day Box” that comes with two doughnuts. Krispy Kreme has even chosen the most popular flavors amongst women, so even if you don’t know the intended recipient, your gift will most likely be a hit…and come on, who doesn’t like sweet circles of fried dough?
On this day last year, we announced that 14 February was from then to be known as Fundoshi Day. With that grand statement made we waited a whole year for all you readers to go out and by some fundoshi, old-fashioned loincloths to help us again put the “fun” in Fundoshi Day (fun-do-shi = 2-10-4 in Japanese) this year.
And let me guess, you aren’t wearing your fundoshi, are you? Sigh… Alright, we’re patient people, so let us explain again why the fundoshi is the superior choice in underwear.
Generally speaking, it’s considered bad form to suck face on public transportation, particularly in socially conservative countries like the Philippines, but perhaps lovers get a little extra leeway on St. Valentine’s Day, because the Manila Light Rail Transit is offering free tickets to couples bringing the romance today.
Some people like Valentine’s Day and some people don’t, but the least we can do is stay out of one another’s way. Gushy types can do their romantic stuff, and more cynical types can boycott in whatever way they like best. Everybody wins, right?
Well, a personal boycott wasn’t enough for one jilted lover in Shanghai. He decided to organize a mob of internet singletons to buy up odd-numbered movie seats for showings of a popular romance movie to ensure couples wouldn’t be able to sit together on the 14th.
It’s Valentine’s Day in Japan, and as the tradition goes, women and young ladies across the country have been busy preparing homemade chocolates to give out to male friends, colleagues, and that special someone. But we’re not quite sure the recipients of these grotesquely accurate chocolate teeth will be too thrilled. Uh…do you eat it one tooth at a time?
If there’s one thing guys like more than chocolate, its gimmicks! If you happen to be doing some last minute shopping for Valentine’s Day your favorite beau probably wouldn’t sneeze at a standard box of chocolate, but if possible why not think a little outside the box? Better yet, why not think outside of the solar system: Planet Chocolates?
Valentine’s Day gifts in Japan are usually one-directional, with women giving chocolate to men. You might think the people leading any kind of counter-movement against this would be the girls, fed up with having to buy or make chocolates for everyone in the office. But a new survey shows it’s the guys who are unhappy, with 90 percent saying they don’t care or would rather the girls didn’t bother.
Penguins are, without a doubt, one of the cutest animals in the world. This is not a statement that many people would even think to argue with–it’s as close to an obvious truth as you can get without breaking out the math! But we may have found a way to up the cuteness quotient for penguins from just “exceptionally cute” to “brain-asplodey cute.”
How? Simple: Set them jogging after their (human) crush!
Imagine getting on a train after slogging through the slush-filled streets of Tokyo under a grey cloud-filled sky. With the usual packed row of seats, you’re forced to stand while you manipulate your Twitter feed with only one hand.
Then you begin to notice and odd sensation in the hand you’re using to keep your footing as the train jerks and rattles along. The strap you had unwittingly chosen feels a little different to normal. Looking up, you discover that it is in fact in the shape of a heart, and next to it is another heart-shaped hand strap being held into by another. Then your two eyes meet and you’re both struck by what Michael Corleone referred to as a “lightning bolt.”
This is exactly the kind of scene Japan Rail East hoped will play out in the days leading up to Valentine’s Day when they installed a single pair of heart-shaped hand straps on trains running along the Keiyo Line.
Last weekend I was at a department store in Tokyo, and since Valentine’s Day is coming up, the confectionary section was packed with candy makers hawking limited-edition chocolates for the romantic holiday. As I looked at all the sweetness on display, though, something struck me.
In Japan, women give chocolate to the special guy in their life, but the aesthetics are still entirely feminine. I saw dozens of candies shaped like hearts, ribbons, and even teddy bears and other cute woodland animals.
While the craftsmanship was impressive, none of the designs were the sort of things men actually want for themselves, especially when they could have these awesome Final Fantasy chocolates instead.
Many of our readers have probably guessed that Japan has a passion for chocolate. But each year in the days leading up to Valentine’s Day, which is when women in Japan customarily give men gifts of chocolate, that passion has a tendency to turn into outright frenzy. Spend time in Japan before Valentine’s Day, and you’ll see countless special chocolate products and dedicated vending areas in every shopping mall and department store. Yes, ladies and gentlemen, the Valentine chocolate madness has now officially begun in Japan, and what better place to experience the excitement than Tokyo’s own production of the world’s biggest chocolate festival, the Salon du Chocolat? Join us on a tour of the event and see what all the sweet fuss is about — if you’re a chocolate lover, you just might think you’ve died and gone to chocolate heaven!
Readers of our site may be aware that a fair number of our articles involve collaborative items featuring cute mascot characters, including the lovable rabbit, My Melody. Well, here’s another gem of a character product that we think will make many of you squeal with delight!
Now, while My Melody may not be involved in as nearly as many business ventures as fellow Sanrio character and cat-of-all-trades, Hello Kitty, you have to admit she’s done quite well for herself since her creation in 1975. This time, especially for Valentine’s Day, she’s turned herself into something that’s sweet and melts in your mouth — and it’s not ice cream!
On 10 January, confectionery dealer Komatsuya in Akita Prefecture is taking reservations for their annual Valentine’s Stag Beetle Larva Chocolates. As a perennially popular gift of the season for their highly detailed resemblance to actual immature insects, you can bet they’re going to sell fast. But fear not! There’s a whole line-up of insect related good to let that special someone know how you really feel.
Thirty-one Ice Cream, as Baskin Robbins is called in Japan, just revealed four new “flavors of love” to be released in time for Valentines Day 2014. You might think that love tastes different depending on who you talk to, but the popular ice cream chain suggests it actually tastes like armaretto chocolate, berries, cheesecake and chocolate raspberries.
Valentine’s Day. It may well be little more than an excuse for chocolate manufacturers to line their pockets, but its popularity in Japan seemingly knows no bounds. For those men in relationships, the day is usually one filled with gifts of fondue toilets and creepy girlfriend-shaped chocolates, but for the singletons out there it’s just another day to feel unappreciated.
But not these young men! Rather than spend February 14 without a little somethin’ sweet, they donned sunglasses and face masks and descended on Tokyo’s Machida station asking for chocolate donations from passers-by. And, would you believe it, they were actually kind of a hit with the ladies.
There’s only two weeks until Valentine’s Day. For many men in Japan, it is a day of unease and loneliness. That’s because on Valentine’s Day in Japan, only women give presents to men, usually in the form of chocolate. So much chocolate is given out that Japanese chocolate companies sell half of their annual sales in the weeks prior to Valentine’s Day. With all this chocolate exchanging hands, what happens to the poor slob who doesn’t receive a single chocolate? That’s where Valentine’s Insurance steps in; making sure you’ll avoid the pain of not receiving anything on Valentine’s Day.
Valentine’s Day is just around the corner. In Japan this means it’s time for women to bestow gifts of chocolate unto the men in their life. However, for the guys who are really special, homemade chocolate awaits. That personal touch makes all the difference.
The Fab Café in Shibuya Tokyo is setting up a workshop which uses a state of the art 3D printer to create the ultimate in personal chocolate.
On 14 February, much like how Mr. Sato had himself made into a figurine, participating women will be able to sculpt their own likeness on a chocolate truffle this season.
















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