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It’s a literally sweet dream come true.

Honestly, it’s a little silly that Japanese donut chain Mister Donut insistently stands on ceremony by making us call it “Mister.” You’re providing one of the simplest, purest forms of joy that mankind has discovered, Mister Donut. Can’t we drop the formal tone and call you just “Donut,” or maybe “Do-bro?”

But then again, right now Mister Donut is doing something that undeniably demands respect: it’s offering all-you-can-eat donuts in Tokyo!

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For a limited time, the Mister Donut branch in Tokyo’s Oyama neighborhood, five minutes by train from rail hub Ikebukuro, will let you have as many donuts as you like for 60 minutes for just 1,000 yen (US$9.70), an unbelievably low price for such an amount of pleasure. The charge for elementary-school-age kids is even lower at just 500 yen, and kids three and under eat for free (although you may want to consider the wisdom of introducing the wonders of unlimited donuts to your children at such a young age, as reaching the peak of happiness so early in life may leave them feeling emotionally empty through adulthood).

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And don’t think that Mister Donut cheaps out by only letting you pick from its simplest or least popular treats. Diners taking advantage of the all-you-can-eat deal can pick from literally any donut in the display case (sharing and taking home leftovers are prohibited, by the way). The package even includes a drink, with an option for free refills costing just 200 yen more.

▼ Total cost (if you’re hungry enough): 1,000 yen!

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Since it would be downright rude not to accept such a show of generosity, we made our way to the Oyama Mister Donut to feast upon its circular delicacies.

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Customers on the all-you-can-eat plan can choose up to three donuts at a time and are given a card to show at the register when requesting a new batch. For our first trio, we selected a chocolate-covered old-fashioned, a chocolate almond croissant muffin, and a pon de ring, Mister Donut’s signature item that’s made of a connected circle of dough balls.

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After polishing that off, we sauntered back to the counter for a pon de angel (a cream-filled pon de ring variant), chocolate-covered churro, and financier donut.

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Once those were done, we waddled to the counter once again for a pon de kokuto (pon de ring with brown sugar), Japanese-style matcha kuromitsu stick, and a salty donut, the last of which turned out to be extremely refreshing after all the sweet flavors we’d been channeling to our taste buds.

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While the all-you-can eat plan lasts 60 minutes, your last chance to get a refill comes at the 50-minute mark. So as our hour wound down, we headed to the counter one last time for a cinnamon old-fashioned, matcha old-fashioned, and one more pon de ring.

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Our final tally was 12 donuts, which ordinarily would have cost 1,756 yen. Add in the 1,057 yen we would have spent on the two caffe lattes, orange juice, and oolong tea we drank, and the total would have been 2,814 yen, meaning that we saved over 1,600 yen while consuming about two weeks’ worth of desserts.

If you’d like to follow in our footsteps, the Oyama Mister Donut will be offering the all-you-can-eat deal on weekdays from now until July 15. Reservations are required, and a serious sweet tooth is highly recommended.

Cafe information
Mister Donut (Oyama branch) / ミスタードーナツ (大山店)
Address: Tokyo-to, Itabashi-ku, Oyama Higashi-cho 21-9
Telephone: 03-5292-8731
Open: 7 a.m. – 11 p.m.
All-you-can-eat donut plan offered at 1 pm., 2 p.m., and 4 p.m. Mondays – Thursdays, 1 p.m. and 2 p.m. Fridays

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