As someone who never completely outgrew his love of animation and video games, I try to at least keep up with what’s popular with kids in Japan. I can identify Pikachu, Squirtle, and a handful more of the cute cockfighting stand-ins from Pokémon. If I visit my in-laws and my nieces are watching an episode of PreCure, I know that it’s about a team of friends who fight evil with their magical powers (even if I have no idea how one of the girls got stuck with “The bursting scent of lemons!” as her special ability).
Still, until recently I hadn’t heard a single thing about Yo-Kai Watch, Japan’s current megahit among the elementary school set. At first I thought this was weird, but as it turns out Yo-Kai Watch’s popularity isn’t in spite of people in my age group not knowing about it, but because of it.

















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Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
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Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese zoo’s monkey bonds with Ikea stuffed orangutang following abandonment by mother[Video]
We take a cat yoga class at a Japanese rescue cat cafe
Fives places around Japan to appreciate the plum blossoms this season
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Japanese potato chip Rubik’s Cubes coming soon
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Cherry blossom mochi lattes arrive at Japan’s Pronto cafe chain to start sakura sweets season
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566 million yen in gold bars donated to Japanese city’s water bureau
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Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
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