Beauty standards and trends differ from culture to culture, so something that’s fashionable and pretty to one woman can be completely can be bizarre, sometimes even ugly, to another half the world away. This is especially true in the case of Japanese beauty fads, which often leave Westerners thinking, “Why on earth are you doing that to yourself?!’ while Japanese fashion magazines insist that it’s the path to ultimate kawaii-ness.
Read on for four Japanese beauty fads that are all the rage among Japanese girls, but which are hard to understand from a Western perspective.