commercial (Page 4)
Transplanting yourself into another country can help you learn the language, but it doesn’t necessarily mean you’ll absorb every bit of the culture. This image is a perfect example of that: Your understanding will depend entirely on how familiar you are with Japanese culture and history. So, we’ve broken this package down into five degrees of cultural awareness! And don’t feel bad if you don’t “get it,” because quite a few Japanese people were lost as well.
Every once in a while a commercial comes along that so accurately deconstructs the human condition that it’s hard for any of us to not cry lasers over it. There was that one time Intel showed us the harrowing tale of a young boy whose friend was dying of cancer, and that Toyota one about a father and daughter? Well, I darn near vaporized my cat while watching that one.
Now, noodle giant Nissin and their White Curry Meshi (rice) bring us a spot titled “Sorrow of Wasteland“, which tells the story of desperate struggle between two men who were once friends. Get your tissues and ruby-quartz glasses out for this one, folks!
Japanese commercials are known all over the world for being just as entertaining as the programs they interrupt. Whether they’re ridiculously cute, heartbreakingly sad, a little confusing, or nightmare-inducingly bizarre, most commercials have something special going on.
So what about this commercial? It looks so normal at first; it’s just a bunch of high school girls hanging out in a classroom, playing a guitar, reading, whatever. But then, right in the middle, something happens. Watch it for yourself and see if you can figure it out before the reveal!
When was the last time you sat down to watch a YouTube video by a real estate company? We’re going to assume never, because who even knew that real estate companies had YouTube accounts?
Japan’s Mitsui Real Estate Residential, however, not only has a YouTube account, but their recently posted video is becoming wildly popular. The company managed to combine their housing expertise with the fail-safe giant robot genre to create a short animated series about apartment buildings that transform into giant robots!
Not everyone loves Japanese TV, but we have to admit that one thing it has going for it is absolutely bonkers commercials. You can find weird, unsettling, funny, emotional, or even just hilarious commercials the world over, but it sometimes seems that Japan has a particularly high concentration of them. Maybe there’s something in the coffee…
And speaking of coffee, Japanese coffee brand Blendy has produced one of the most bizarre commercials we’ve seen to date, mixing absurdist comedy with unsettling, dark undertones. Oh, and milk. Lots and lots of milk.
As a child I distinctly remember anti-drug campaigns telling me to “Just say no!” and how narcotics would turn my brain into a fried egg rather than a raw one, which I guess meant that cold, transparent and runny is the optimum condition for one’s gray matter.
And after I was released from rehab for the third time, I realized that those messages were largely ineffective. This was because rather than educate about the way drugs work both chemically and socially, they simply resorted to speaking down to the viewer and giving us simple commands that we were expected to blindly obey for some reason.
Looking at the above image to an alcohol abuse PSA from Thailand, you might expect more of the same dogmatic obscurity of days past. However, this ad—as bizarre as it is—is a very persuasive and inspiring message regarding knocking off the booze and getting your life together.
Music is, without a doubt, one of the most powerful artistic mediums humankind has. It can move us in ways that are hard to understand or even describe, eliciting everything from tears to vicious mosh pits. Of course, one of its most renowned powers is helping people concentrate.
Take, for example, classical music, which seems to help students focus while cramming for finals or aid tired workers in getting through a long day. So, to promote their new drink Shuchu Regain (集中リゲイン), Suntory has released a series of YouTube videos demonstrating the power of concentration. Today, we’ll be looking at “the world’s fastest orchestra,” The Extreme Minuet, played by having 43 men toss coins into beakers from several feet away.
Making the viewer feel good is a time-tested method of crafting an effective commercial. Gather a bunch of attractive people, have them frolic in beautiful surroundings for 30 seconds, and at the end subtly slip in the product, implying “You too could be having this much fun with this brand of car/beer/athlete’s foot medication!”
Thai advertisers, though, sometimes decide to take a different tack, with emotionally devastating commercials that seem designed to reduce all who watch them to blubbering piles of streaming tears and seeping sympathy. Case in point: this new ad with man’s inhumanity to man as its central theme features dialogue such as “What the f*** are you smiling at?”, terrible violence, and a completely unexpected final purpose.
When they aren’t filming commercials involving attacks by Titans or epic 60-hour-long miniature car model shoots, Japanese car manufacturer Subaru has proven to us that they’ve also got some commercials designed to hit you right in the feels.
Take this endearing new clip set in a snowy winter’s scene, for instance. It will surely warm your heart, despite the cold!
Satsuma Shuzo began streaming an animated commercial directed by Yoshiharu Sato last week. The commercial, titled Oyaji no Imo no Kamisama. (Dad’s Potato God.), advertises the company’s Satsuma Shiranami sweet potato shochu (traditional japanese hard liquor).
Japan has a few, shall we say, unusual commercials that have raised eyebrows around the world. While you may laugh, when you think about it, it just shows that Japan’s marketers really know how to get the audience’s attention–and isn’t that the job of a commercial, to get people’s attention? We’d say so, and we think we may have found our favorite new eyebrow-raising Japanese commercial!
An exhilarating, upbeat sound track? Check. A simple, direct message that makes almost no sense at all? Check. Half naked people? Oh, holy hell, yes, check!
Car manufacturer Mercedes-Benz had previously collaborated with Nintendo on in-game car models for the company’s Mario Kart 8 video game. However, now Nintendo is helping out Mercedes-Benz by lending its characters and themes for the company’s latest commercial, “GO!GLA.” This week, the company posted the Peach and Luigi versions of the commercial:
Athletes who compete in amateur sports have one of the most difficult tasks. To compete on the world level, these athletes have to train their butts off and since they aren’t paid to compete, have to hold down a job as well. What they are able to accomplish when facing severely stacked odds is pretty spectacular.
With the conclusion of the 2014 Asia Games, Japan has once again had the chance to cheer on their storied athletes. It’s important to see these sportsmen in high level competitions because they inspire an entire generation of young athletes to continue to do what they love. A commercial airing during the television broadcasts for the Asia Games is also showing the incredible hearts of these great athletes. Find out who is giving back and what their special message is after the jump.
Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system’s interchangeable “Kisekae Plates” (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.
In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:
Before moving to Japan, I always liked to imagine that Japanese TV shows would be a cross between Takeshi’s Castle and Iron Chef. In reality, television here is far less entertaining, and seems to consist predominantly of carefully orchestrated panel shows and broadcasts which are so plastered with gaudy graphics and subtitles that I often feel as if I’m reading more than I’m watching when I sit in front of my TV set.
Thankfully, Japan’s primetime ads are usually far more quirky and entertaining. Take this recent commercial for odour-removal spray Febreze, for example, which features a giant, gurning sun dual-wielding bottles of the stuff.
As we saw last week, Japan has some marvellously eccentric ads. But sometimes it’s best not to mess with an old tried-and-tested formula. So while lingerie company Triumph International does its bit for the “WTF Japan” cause by occasionally launching concept bras with solar panels and detachable chopsticks, they also pride themselves on making (regular, non-weird) gorgeous lingerie! Hurrah!
And with this ad for the ‘Tenshi no bra’, a 50th anniversary design from Triumph, they haven’t gone far off the underwear commercial beaten track. That’s right, reader: it’s a beautiful woman in her underwear.
One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.
Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.
Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.
MOST POPULAR
Today
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Stay at a hotel with a bed for your plushie in Japan
Japanese convenience store sunglasses just became our newest Convenience Wear obsession
Tokyo giving out free furoshiki from Pikachu’s designer to help tourists carry their garbage home
A practical guide to freezing your boss’ hat in a block of ice [Photos]
Kyoto shop turns traditional Japanese kimono into teddy bears, with special meaning hidden in their patterns
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
Totoro shaved ice wows Studio Ghibli fans in Tokyo for a very limited time
Weekly
- 12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japanese gacha machine in Shibuya now sells tiny capsule terrariums- Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken- Stay at a hotel with a bed for your plushie in Japan
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Monthly
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards- 12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
Tokyo giving out free furoshiki from Pikachu’s designer to help tourists carry their garbage home
A practical guide to freezing your boss’ hat in a block of ice [Photos]
Kyoto shop turns traditional Japanese kimono into teddy bears, with special meaning hidden in their patterns
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
Totoro shaved ice wows Studio Ghibli fans in Tokyo for a very limited time
Dog-friendly Wanwan Liner bus to begin operations between Tokyo and Osaka this fall
Heavyweight ramen-style cheese fried chicken bowl appears in Tokyo, but is it genius or madness?
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
These Japanese contact lenses let you put anime characters on your eyes [Photos]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Time-lapse footage shows just how fast rebuilding in Kumamoto can go
Japanese airlines set to cut fuel surcharges for international flights in September and October
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
-
