Bringing you yesterday's news from Japan and Asia, today.
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There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Opening in the US on May 16 and July 25 in Japan, Godzilla is making waves as one of this summer’s big blockbusters. But even before Godzilla’s gargantuan presence will grace the silver screen, he’s already making his rounds on the little screen. This latest commercial sees Italian car maker FIAT teaming up with Godzilla to answer the age-old question: “What’s your favorite food?”
We should probably start a new series here at RocketNews24 featuring “commercials that are bound to make you dissolve in a puddle of tears unless you’re actually an android in disguise.” In addition to Intel Japan and a Thai insurance company’s advertisements earlier this year, these tear-jerking commercials have made us break down sobbing for a third time with a new entry by music company Tosando about a father’s very special message to his daughter on her wedding day. Whether you’re a classical music buff or not, be ready with a box of tissues nearby before watching it – you’re guaranteed to let out a few sniffles at the very least.
Here are a few things you should NOT include when making videos to promote your country as a tourist destination: a cheesy script, terrible voice-overs, and music that seems strangely detached from everything else. Oh yeah, and a completely random pregnancy announcement. In a BOX.
Unfortunately, a recent cringe-worthy video by the Singapore Tourism Board (STB) has managed to nail all of the above requirements. The video received such a critical bashing that the STB was actually prompted to remove it from their YouTube channel and admit that it was awful. Don’t believe that an official promotional video could really have been so bad? Just wait until you’ve seen it for yourself.
You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.
Cherry blossom season may now be over in Tokyo, and yes, each year we find ourselves wishing the magnificent pale pink flowers would last longer than a week, but luckily we’ve found a flower-themed video so spectacular, it just might be enough to make us forget the passing of the cherry blossoms.
The video is actually a commercial from Sony advertising their 4K Ultra HD TV, and it features such a massive amount of flowers in an unbelievable array of dazzling colors that you’ll find it hard to believe that the images aren’t computer generated. See the stunning images and colors for yourself in the video below!
As we’ve seen before, Hollywood stars who ordinarily wouldn’t be seen dead in a commercial in their homeland for fear of damaging their reputation as a serious actor aren’t quite so shy when it comes to commercials in Japan. With Japanese companies eager to push stacks of cash stars’ way in exchange for endorsing their products, occasionally a big-name actor will pop up on billboards over the famous Shibuya scramble intersection and on primetime TV.
This week, smirking silver fox George Clooney follows in Leonardo DiCaprio‘s footsteps by lending his face to a Japanese commercial, in this case one for Kirin Brewery Company’s Green Label brand of beer. Clooney is no stranger to ads even at home, but Kirin’s commercial – which sees the actor painting a house and communicating with a small bird – is kind of an odd one, partly because it doesn’t have an awful lot to do with beer, and partly because, to our ears at least, Clooney appears to be channeling Christian Bale’s Batman for his single word of Japanese dialogue.
About a half a year ago, the charming face of a local idol from Fukuoka was plastered all over the internet. Kanna Hashimoto’s genuine charm and cuteness had won over the country literally overnight. Shortly afterwards, we were able to meet the up and coming star and buy a pair of glasses. There we found Hashimoto’s charm wasn’t just a fluke of the original photo that shot her into the spotlight.
Now we’re happy to see that her rise to fame hasn’t slowed down one bit with a recent appearance in the hugely popular SoftBank commercial series featuring the Shirato family. Not only that, she has also thrown the ceremonial first pitch at Opening Day of the Fukuoka SoftBank Hawks 2014 season.
The latest commercial making a splash in Japan involves the unlikely combination of Bollywood and a Japanese snack! A young boy who recently participated on India’s Got Talent advertises curry-flavored rice crackers while showcasing his incredible dancing skills despite being adorably plump. Just a word of caution: after watching this video, you may be tempted to get up and start dancing!
The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.
Or will we?!
Sprint’s new commercial featuring a “framily” that includes a father who is a talking hamster and daughter who only speaks French is definitely weird. If you live in the US, you may have caught the 30 second clip during prime time Monday evening and were left with an upturned eyebrow and slight frown. But this strange commercial isn’t quite an original creation. The Sprint framily was actually inspired by a long-running marketing campaign over in, you guessed it, Japan.
We’ve all gnawed on a cube of bubble gum or stick of spearmint at some point in our lives, but if an alien spaceship were to land in front of you and its driver ask you to describe “this chewing gum,” what would you say?
Japanese/Korean candy maker Lotte’s brand of Fit’s Link gum seems to have found the answer which they showed in a 15 second commercial. It must be right because after watching it I feel like either I or they are from another planet.
In the world of capsule toys, there’s always room for newcomers. Part of the reason so many people buy gashapon is the tiny thrill of excitement they get as they hear the capsule drop down into the dispenser and excitedly grab it to see whether they were lucky enough to get the toy they really wanted.
The toys themselves are often quickly forgotten about, doomed to a life of rolling around in the bottom of a bag or lining a windowsill turning a weird shade of yellow in the sun. But these new “desktop accessories” from toy maker Bandai, if their accompanying commercial video is to be believed, are designed to make their presence felt at every possible occasion, to the point of making your emails indecipherable.
All Nippon Airways has landed in some hot water thanks to a recent commercial advertising the company’s new international routes to Vancouver and Hanoi. The 30 second clip features a Japanese actor speaking English and wearing a fake nose and blonde wig. But is the commercial inherently racist? It seems the vote is split in this particular case.
A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…
Although still relatively unknown in the West, instant messaging application Line is pretty huge in Asia. Developed by the Japanese division of South Korean internet content gurus Naver Corporation, the application allows free digital voice calls and text messaging, and is loved by both Android and iOS users, no doubt in part thanks to the dozens of cute “sticker” icons that users are able to share.
When promoting the messaging app in Thailand, however, Naver seemingly decided to take an altogether different approach. Tugging at our very heartstrings, this ad tells the story of a recently bereaved father and daughter and how through “more LINE, Much closer” they become able to communicate their feelings more effectively. Clever marketing or not, this is a real tear-jerker.
Adidas Japan recently launched its newly designed official shirts for the Japanese national football (or soccer if you’d rather) team, no doubt prompting thousands of fans to rush out and place orders in the name of supporting their side while wearing the same style “samurai blue” uniform.
Ordinarily we wouldn’t pay too much attention to the launch of a mere sporting garment – though we have to admit it is pretty stylish – but the promotional ad that was released alongside it really knocked us for six. Check it out after the jump.
Although it’s been debated on this site before, life in a Japanese company can be tough. For some it can be downright war. And with more and more companies beginning to adopt English into their daily routines, it can be hard for an average salaryman (the term given to average full-time company employees) to get ahead or even survive.
Nissin’s Cup Noodle tries to sum it up how the feeling of a typical worker in their advert titled Globalization. Let’s take a look.
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Japanese hair salons going bankrupt in record numbers
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Does the Fukuryumon Chinese restaurant in Koenji offer the best lunch deal in Tokyo?
The average age of Japan’s hikikomori shut-ins is getting older, survey showsJapan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the CatbusJapanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to TokyoJapan enters Golden Week vacation period, survey shows one in three plan to ride it out at homeThe average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now openJapan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency saysJapan reportedly adding Japanese language skill requirement to most common foreigner work visa
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Japanese hair salons going bankrupt in record numbers
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Does the Fukuryumon Chinese restaurant in Koenji offer the best lunch deal in Tokyo?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
We sent two Japanese elementary school kids on a Mother’s Day shopping mission at a 100 yen store
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Police in Osaka file charges against resident for serial pigeon/crow feeding
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Studio Ghibli releases new anime keychains that are like miniature figurines