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People in Japan go crazy for Japanese koi fish with love hearts on its eyes

People are travelling far and wide to catch a glimpse of the rare beauty in this koi fish pond.

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How to make your neighborhood more magical – add fish to your open street gutters

It’s not only clean, but it’s beautiful as well.

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We ordered a box of koi-shaped sushi to see if they taste as good as they look 【Taste Test】

Last week we saw the amazing koi-shaped (carp-shaped) sushi created by one sushi shop in Japan. While they were certainly beautiful and life-like, one question was on our mind: How do they taste?

To find out, we ordered a box of the koi-shaped sushi and gave it a try. Does the fish-shaped sushi’s taste live up to its appearance? Read on to find out!

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“The sushi is swimming!” Japanese sushi-maker’s koi-shaped nigiri is a work of art

So what’s the quintessential visual representation of fish in Japanese culture? Is it a decorative koi, swimming gracefully in a garden pond? Or is it a delectable piece of sushi sitting atop an elegant piece of tableware?

Maybe it’s both, like these koi-shaped sushi morsels that combine five staples of the popular dish into a beautiful piece of edible art.

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Advertising 101: Choose your words carefully, even when selling fish food

Making a succinct sign can be tricky. You want to be economical with your words, but that can lead to the trap of be too vague. A good rule of thumb would be to assume you – the sign maker – is of average intelligence. This means a lot of people are smarter than you but just as many people are stupider than you.

That strategy might have stopped this poor koi pond manager from lowering his “Koi Food 10 Yen” to “Koi Food Free.” The rest of the sign in the following translation tells the sad tale.

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Fish of Love: Koi Carp with Heart-Shaped Mark Becomes Firm Favourite Among Tourists

Thanks to the unusually shaped red mark on its head, a koi carp has brought busloads of tourists to its home in Ishikawa prefecture, Japan, as word spreads of the “heart fish” and excited sightseers jostle for position to get a snap of it.

The fish, naturally oblivious to the reason for the attention it is suddenly receiving, now spends most of its day treading water near the bridge in Kenroku-en gardens, peering up at excited tourists’ faces, thankfully unable to hear the shrill cries of teenage girls proclaiming how “kawaii!!” it is…

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