marketing (Page 12)
Characters from Mary and the Witch’s Flower team up with prominent brands for a spectacular promotional campaign.
One of Japan’s most distinctive flavours is blended into a McDonald’s milkshake for a limited time.
Each of the locally-themed designs will be limited for sale in different regions of the country.
Warner Brothers Japan’s ad campaign for the new Wonder Woman movie sparks controversy on the Japanese Internet.
Written entirely in Japanese and without any English text, foreign visitors are wondering what on earth these ads mean.
Because nothing catches people’s attention like a crowd of spiky-haired students strutting around en masse.
There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release.
The Mayor of Beppu is delivering on his promise of a hot spring amusement park with tickets, fireworks and home-delivered onsen water for patrons.
Passengers say they’ve been trying to hold in their laughter after laying eyes on this unforgettable image.
The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today.
The mayor who pledged to create an onsen amusement park if his video received a million views now has another message for the public.
This crazy parody of the original video clip centres around the length of this man’s cheesy stick.
The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement!
Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!
MOST POPULAR
Now
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Over four billion yen in lost cash was found in Tokyo last year, setting new record
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Old postcards reveal famous Japanese tourist spots as they appeared 100 years ago
Turns out you can draw all four original starter Pokémon with just three colored pencils【Video】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
What do Japanese kids spend their allowance on? Survey finds out
Weekly
- Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring- Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
- One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Monthly
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido- Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home- Japan’s newest Shinkansen has no seats…or passengers [Video]
- Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Old postcards reveal famous Japanese tourist spots as they appeared 100 years ago
Turns out you can draw all four original starter Pokémon with just three colored pencils【Video】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
What do Japanese kids spend their allowance on? Survey finds out
The results are in! One Piece World Top 100 characters chosen in global poll
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
7-Eleven opens “next generation” SIP convenience store in Japan
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Anime Spirited Away finds a new way to be beautiful with gorgeous traditional hanafuda card set
Tokyo Station staff share their top 10 favorite ekiben
Australian on trial in Tokyo, case hinges on if he said “This is a robbery” or “Go to a door”
Umamusume anime cosplayers make news in U.S. for their pro football fandom【Video】
We try one ekiben shop’s three most popular bento boxes- out of a selection of 170 kinds
-
