mascot character
Over the weekend, a fight broke out between two mascots who have a well-documented history of bad blood.
A city in northern Japan unveils its new moe character whose three-pronged mission is “moe x rap x town revitalization.” Yep, rap is included.
We all know Japan likes to have a character for just about everything, and we also know the country has a long history of sexualizing things that really don’t need to be. So KFC Japan’s new mascot character of a sexy anthropomorphized chicken with huge boobs should surprise no one. And yet, I confess myself surprised. Or maybe creeped out is a better way of putting it.
Remember Gudetama, the apathetic anthropomorphized egg character from Sanrio with no desire whatsoever to do anything at all? Well, it seems the most unmotivated character we’ve ever seen from Sanrio has actually gotten down to business, if only for a limited time. That’s right, Gudetama now has his very own cafe at the Village Vanguard Diner at the Yokohama Lumine, and he appears in the menu as an edible ingredient, which we guess isn’t so improbable, since he is an egg, after all. And boy, does he look adorable as part of a dish — definitely good enough to eat!
The central police station in Nagano Prefecture is revamping its image by introducing a new pair of mascot characters. But unlike the jiggling yellow blobs and big-headed animal abstractions that we’re used to seeing, these two image characters are beautiful men, drawn in a popular manga style that often appeals to young women. They’ve only been around for a couple of days, but these pretty-boy policemen are already attracting a lot of attention!
Regular readers and those familiar with Japan’s much-loved Yuki Jirushi brand of coffee will no doubt be aware of a contest to find a new mascot character for the drink that began back in April. After receiving hundreds of entries, the work was then whittled down to six potential designs, which were in turn put to a public vote for best character between July and August. To spice things up a little, some very cute girls in the cosplay/idol group Steam Girls also dressed up as the six finalists’ designs in a promotional event that caused quite a stir.
Looking at the effort involved and level of detail in each of the six designs, we here at RocketNews24 knew that choosing an overall winner would be tricky. We’ve been counting the days for the results to be announced, and today we’re thrilled to give you the full lowdown! Come and meet the Yukiko-tan crew!










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