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Sanrio (Page 10)

Hello Kitty producers appear to be losing touch with reality

For around four decades Sanrio has been pumping out character merchandise at an increasing rate. Headlined by Japanese kawaii icon Hello Kitty, they boast hundreds of characters, some of which thrive and others that just kind of hang around.

Indeed, the company has never faltered in their mission to continuously create cuteness for our amusement and expendable cash. However, to do so must require long hours at the drawing table penciling in adorable black pupils in just the right proportion to fit the squishiest round face you ever gosh darned seen.

In doing so they seemed to have forgotten what an actual human head looks like adrift in their ocean of chubby puppies and fruit-eared kitties. That has to be the only reason to explain this cardboard cutout posted on Twitter recently in which no person’s face could possibly fit properly.

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We visit the Hello Kitty theme park to eat an adorable Sanrio meal

Even though it doesn’t boast the kind of attendance numbers that Tokyo Disneyland gets, Hello Kitty actually has her own theme park in Japan. Located in Tokyo’s northwestern Tama New Town district, Sanrio Puroland is dedicated to the beloved feline and her Sanrio brethren.

Puroland has the rides and shows you’d expect from an amusement park that was created to help fans spend the day with their favorite fictional characters. This being Japan, though, you also need special munchies to draw people to a destination, which Puroland has with its lineup of cute, colorful Sanrio foods.

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  • Jul 29, 2014

Hello Kitty IT gadgets now capturing hearts of Japanese netizens, and we can definitely see why!

Now, we know that not all technology may be good, and there are plenty of stories out there, be they movies or novels, of technology run amok. But you have to admit there are times when you just have to love technology, like when it comes in a cute, pop form that allows you to carry around large amounts of data in style. Yes, readers,we present to you these adorable Mimobot and Sanrio collaborative flash drives from Mimoco — they’re currently generating a bit of a buzz on online here in Japan, and we dare anyone out there to say that the results of the collaboration aren’t über cute!

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  • Jun 13, 2014

It’s the annual Sanrio Character Ranking! But could something be amiss in the kingdom of Sanrio?

Okay, we have a question for you. How many of you personally know someone who’s fallen under the spell of Sanrio? We’re guessing, quite a lot. The sheer number of characters the company has come up with during its 54-year history is truly amazing, not to mention the immense appeal and popularity some of these characters enjoy across the world. Even if you’re not a passionate fan, if you have even a remote fondness for anything kawaii, then you’re bound to have a favorite Sanrio character, which is why Sanrio has a popularity poll for its characters each year, called the Sanrio Character Ranking.

Now, considering that most people probably think of Hello Kitty as the undisputed queen of Sanrio, you may expect the international feline celebrity to have an iron-clad hold on the top place in the rankings, but apparently, that hasn’t always been the case. This year in particular, the preliminary results from the first stage of the polls seem to be surprising Sanrio fans, specifically with regards to the votes Hello Kitty has managed, or not managed for that matter, to earn. Could it be that there’s something amiss with Hello Kitty’s reign over the kingdom of Sanrio?

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  • May 11, 2014

Meet the most unmotivated Sanrio character ever — Gudetama, the lazy egg!

We’ve introduced an anthropomorphized food character from Sanrio before on our site, but we now have another one that we’re keen to share with you, just because his personality (although we’re not quite sure if that word applies even when the subject isn’t a person, or even an animal) is so unconventional and unexpected. That’s right, if you thought all Sanrio characters were good and cheery, you may have to think again. Ladies and gentlemen, meet Gudetama, the lazy egg who doesn’t seem to want to do anything at all!

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Those freaky Hello Kitty contact lenses are back, and this time she brought friends!

As cute as we thought they were, when we first heard about Hello Kitty contact lenses last summer, we weren’t entirely sure they’d catch on. Was there really a market for this kind of thing, particularly at the contacts’ price point of 5,800 yen (US$57) per set?

You should never underestimate Japan’s queen of licensed merchandise though, as Kitty-chan’s making a return trip to people’s irises, and this time, she’s even bringing a couple of her Sanrio pals with her. And it’s not just fashion that marches along, but technology and production techniques, too, as the new contacts cost less than half what the old ones did.

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Sanrio’s Gudetama 1st anime short streamed

Sanrio began streaming the first animated short for its new character Gudetama on Monday. The anime aired with an accompanying game segment as part of the weekday family news program Asa Chan (Morning Chance), which debuted on TBS at 6:54 a.m.

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Kiki & Lala Cafe in Tokyo now serving up star shaped burgers and more!【Photos】

Last year, Japan’s most successful creator of cute characters, Sanrio, melted our hearts with the whimsical My Melody pop-up cafe. This spring, they’re working their cute-making magic once again to bring us a limited-time Kiki & Lala (Little Twin Stars) Cafe in the newly opened Shibuya Parco Part 1 mall in Toyko! Twin power for double the cuteness!

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Costume of Sanrio’s newest character lets you look like a fish without smelling like one

In its never-ending quest for new, cute things, Japan sometimes latches onto things that the rest of the world might not apply the adjective to. It’s understandable when someone sees Hello Kitty or Totoro and squeals “Kawaii!, but by some twisted criteria, The Nightmare Before Christmas’ Jack Skellington and the rabbit Usavich, with his creepy drugged-looking eyes, are als considered “cute”.

So perhaps it’s not too surprising that you can now get a costume that turns you into the latest character from adorable mascot king Sanrio, despite that character being a filet of salmon.

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Sanrio’s Evangelion line-up keeps getting cuter and cuter

Yes, you read that correctly. Sanrio has a line of Evangelion merchandise. Naturally, it’s all adorable.

Called “Eva Micro Macro,” the line was announced late last year, and already includes smartphone cases, with t-shirts to come in April 2014.

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Sanrio’s newest cutsy character, an anthropomorphic salmon fillet, set for major debut, grisly death

Japan never fails to amaze when it comes to transforming the quotidian into cute. I mean, this is the country that turns cucumber-stealing, human-throttling swamp monsters into adorable toys for kids. The country’s latest go at cute-ification comes from Hello Kitty producing toy company Sanrio: Kirimi-chan, a walking, talking salmon fillet, who is set to debut next month with a line of kawaii craziness.

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My Melody lucky bag turns out to be slightly unlucky

Buying a fukubukuro (lucky bag) is one of the most anticipated thrills during New Year’s in Japan. Although what’s in the bag is a mystery until you’ve paid for it, the goods in the bag are usually worth more than the price you pay for the fukubukuro, so most of the time it is indeed a “lucky” buy.

Depending on your luck, you might not get something you desperately want or need in the bag, but even that wouldn’t dampen your day as much as what this Japanese Twitter user found in her slightly “unlucky” My Melody fukubukuro.

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Happy Birthday, Hello Kitty!

Have you wondered just how old Hello Kitty is? We know her dimensions (five apples tall, with a weight of three apples), but we never really stop to think about how old this adorable little cat is. Surely she’s still in her early 20s, right? How else could someone have the energy to work so many different jobs??

Well, if you thought so, you’re wrong! Hello Kitty was born on this day 39 years ago.

That’s right, the cutest kitty in the world is almost 40!

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My Melody and friends featured at pop-up cafe in Tokyo

Hello Kitty has always taken center stage when it comes to Sanrio characters. But now My Melody is getting her shot at an extremely popular limited-time only pop-up cafe in Tokyo. Even My Melody’s rival, Kuromi is making an appearance at this cute cafe, which features lattes, cakes, and light snacks with the faces of My Melody and friends.

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Trick or Treat! A concise guide to Halloween attractions in Japan

Halloween has become one of the three largest Western-influenced events celebrated in Japan following Christmas and Valentines’ Day. Though the spooky festival’s cultural origins are not the reason why the celebrations are observed, the Japanese do enjoy getting decked in themed costumes, thus making it a major commercial celebration for many.

The widespread popularity of the festival has resulted in confectionary makers rolling out Halloween-themed goodies, restaurants preparing Halloween-inspired menus, fashion outlets retailing Halloween-related costumes and accessories, and of course, entertainment facilities going all out with Halloween events.

We’ve put together a concise guide to some of the Halloween festivities taking place this year, so if you’re planning a trip to Japan during this season, here’s what you can expect!

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It’s alive! Someone made a real-life version of Sanrio’s bizarre fish head mascot

Sanrio has come up with some pretty adorable characters over the years. From Batsu-Maru to their most famous little mascot, Hello Kitty, the kawaii just won’t stop. However, the company’s newest character, Kirimi-chan, is questionably cute and definitely bizarre. She is the lead character for Sanrio’s new line of food mascots, inspiring one netizen to easily create a real-life version.

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Hello Kitty creators bet you’ll eat up their new characters

Have you ever walked by, say, a fried chicken restaurant that had a chicken mascot and been slightly disturbed by the implications of a food-themed character? If you eat the chicken there, aren’t you essentially killing the mascot? And why on earth is he so happy about it?

Japan is full of stuff like this. Pigs selling tonkatsu, chickens shucking poultry, dumplings who dream of being eaten by grandma. And now, Sanrio – famous for giving birth to everybody’s favorite mouthless kitty – is jumping on the food character bandwagon with this odd mascot with an edible head made out of grilled fish.

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  • Feb 20, 2013

The Surprising Truth Revealed! Now We Know Why Hello Kitty Has Been Working So Hard

We’ve brought to you many stories previously about how Hello Kitty isn’t picky at all about her jobs. Collaborating with other popular characters, operating hotels and restaurants, changing herself into various foods (and even going nude!) — you name it, she’s probably done it. Yes, she’s the internationally loved cat of all trades. And you may love her even more once you find out just why she’s been working so hard. Read More

Adorable Evangelion x Hello Kitty Crossover Comes to Crotches Everywhere

Longtime readers of our site, or anyone who follows Japanese pop culture at all, has probably noticed that two of the country’s most heavily exploited media franchises are Evangelion and Hello Kitty.

In May, the inevitable finally happened when respective branding companies Groundworks and Sanrio teamed up to launch a line of crossover products to commemorate this fall’s release of the newest Evangelion movie, Evangelion: 3.0 You Can (Not) Redo. 

Now, with the long-awaited film only a few weeks away, Japanese underwear maker 3RDWARE has joined the fray to outfit your First Child with adorable Eva x Hello Kitty boxer briefs.

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Hello Kitty Gets Naked with Giant Anthropomorphic Mushroom on Your Chest

From baked goods to blue hedgehogs, there’s nothing international superstar Hello Kitty won’t do to make a quick buck.

And now, ladies and gentlemen, our beloved “Kitty of All Trades,” the face of untainted feline innocence herself, has gone full-frontal.

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