Sanrio

Made In Japan Fender Limited Edition Hello Kitty Stratocaster now on sale in Japan

Shredding Sanrio style.

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Sanrio and magical girl anime PreCure join forces for new merch line【Photos】

Six magical girls from the fifth arc of the anime franchise pair off with Sanrio partners.

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Dark and edgy Jujustu Kaisen teams up with bright and cheery Sanrio for new merch line【Pics】

The Shibuya Incident would have been a whole lot more kawaii if these Sanrio stars had shown up sooner.

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Hello Kitty shows up at Baskin-Robins Japan for 50th birthday party with special sweets and merch

Because what’s a birthday party without a special dessert?

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New Hello Kitty x McDonald’s Japan collaboration is like a life lesson to live by 【Video】

Sanrio character gets herself in a pickle for this advertising campaign.

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New Hello Kitty McDonald’s Japan Happy Meal toys are here, and Kitty’s sister is part of the set

The Sanrio sisters get sporty in new Happy Meal team-up.

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Custom Kitty kawaii Uniqlo shirts and bags! Sanrio stamps and more with UTMe! DIY design service

Uniqlo gives us a blank slate/T-shirt to fill up with Hello Kitty cuteness.

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Hello Kitty announces crossover with landmark anime franchise The Rose of Versailles

Let them eat kawaisa!

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Hello Kitty’s Hello! Clinique items are here, and we’ve got the whole lineup to show you【Photos】

Kitty-chan brings the cuteness to this beauty product collaboration.

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Hello, cosmetics! Clinique teams up with Hello Kitty this summer for first-time collaboration

Hello! Clinique offers shoppers in Japan the chance to score some exclusive collaborative bonus goods by spending a certain amount on products.

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New Hello Kitty and friends summer kimono are perfect for Sanrio-loving parents, kids, and sisters

Yukata and obi featuring three of the biggest Sanrio stars come in adult and kids sizes.

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McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods

Keep them in the kitchen or throw them in a bag–these toys also serve as functionally cute souvenirs to bring home.

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New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty

The most kawaii KitKats in Japan!

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Hello Kitty/Yu-Gi-Oh crossover Happy Meal toys appear, but far, far away from Japan

Sanrio characters cosplay as Yu-Gi-Oh creatures for fans in one country only.

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Sanrio’s lucky bag promises even more kawaii goods galore in 2024

We purchased a Pompompurin-themed bag to relive our childhood nostalgia and were pleasantly surprised at the practicality of the items.

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Hello Kitty Crocs take kawaii fashion to new heights in Japan

Step out with the world’s hardest working anime cat in this cute collection.

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J-rock legend Yoshiki composing global theme song for Hello Kitty

Sanrio and X Japan mega-stars announce the newest stage of the decade-plus partnership.

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50 different Hello Kitties from across kawaii history appear in McDonald’s Japan Happy Meals【Pics】

Suntans, schoolgirls, ninja, and sushi chefs all part of 50th birthday celebration for the Sanrio star.

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Hello Kitty teams up with Indian action movie RRR for RRR x Sanrio Characters merch line and shop

All sorts of adorable SanRRRio stuff to be offered online and in Tokyo.

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After 33 years, Hello Kitty’s voice actress, the legendary Hayashibara Megumi, is being replaced

Two other Sanrio character voices also being replaced as part of plan to increase global/youth appeal and “cherish the future and AI.”

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