Sanrio

Sanrio theme park in Japan announces plans to expand into a Sanrio resort

Japanese prefecture that already has a Hello Kitty airport is getting ready for even more Sanrio cuteness.

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Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration

The King of the Monsters is the newest friend of the queen of cuteness.

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Sanrio lucky bag gives you cute My Melody and Kumori merch, all your money back in burgers coupons

If you like Sanrio and hamburgers, there’s really no reason not to snag this fukubukuro.

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Hello Kitty learns sign language in newest friendship with Japanese artist

Sign language art-themed Hello Kitty pop up shop opens in Tokyo.

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Hello Kitty and twin sister celebrate birthday at Baskin-Robbins Japan with special merch, sweets

One of Kitty-chan’s favorite foods is the inspiration for her birthday sundae.

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Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】

Tokyo Dome Hotel fills rooms with all the My Melody and Kuromi adorableness they can hold.

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Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection

Gotta go fast, gotta be friendly.

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Hello Kitty Picnic Garden event comes to Tokyo’s swanky Roppongi district this month

Kitty-chan is celebrating her birthday in style.

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Sanrio brings some smiles to Evangelion with new collaboration merch line【Photos】

Each Eva pilot gets a special Sanrrio friend, while Hello Kitty lends her style to Unit-01 and the Angels too.

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Japan’s Hello Kitty Airport theming gets extension, avoids autumn end

Reaction to Kitty-chan and friends has been so positive that they’ll be sticking around a little longer at regional airport.

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McDonald’s Japan sets anti-scalper rules for Sanrio Happy Meals, may not have happy ending

Following two Happy Meal disasters last month, McDonald’s is trying a new system.

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We snag some mini-sized Sanrio book and Ribon manga capsule toys to satisfy our shojo senses

No, these aren’t just cleverly decorated toys–they’re fully readable volumes!

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Kyoto’s new Kuromi train is latest part of Sanrio star’s plan to Kuromify the world【Pics】

Kuromi and the Seven Princesses of Tango want to take you deeper into Kyoto Prefecture than just Kyoto City.

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Sanrio characters become teeth in crazy new gacha series from Takara Tomy

Hello Kitty takes on her weirdest job yet, with famous friends along for the ride. 

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Sanrio’s Kuromi Kuromifies high tea with Kuromi Afternoon Tea Party in Japan【Photos】

We get classy and cute on a trip to Tohoku to try Kuromi’s take on afternoon tea.

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Sanrio’s My Melody Kuromi Game Plaza welcoming guests in Tokyo, will head overseas too

Free games, cute photo spots, and two of Sanrio’s biggest stars show up in Shibuya.

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Hello Kitty becomes a suntanned beach babe for new magazine freebies in Japan

Kitty chan enjoys a hot girl summer for a limited time. 

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Hello Kitty’s new McDonald’s Japan Happy Meal items are here, and we’ve got them all to show you【Pics】

Suntan Kitty and yukata Kitty are here for fun on summer days and summer nights.

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60th Anniversary Sanrio Exhibition opens this month to celebrate the Japanese culture of cute

“The Beginning of Kawaii” exhibition explores the backstories of famous Sanrio characters and more

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Suntanned Hello Kitty Happy Meal toys on their way to McDonald’s Japan【Video】

Hello Kitty heads to the Golden Arches, the sunny beach, and summer festivals.

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