X-Tag features 64-player battle royales, multiple weapons, and power-ups, but it’s a game you play in the real world, not on a screen.
Takara Tomy (Page 3)
Amp up the excitement of eating sushi with this new theme park ride concept from Takara Tomy!
Yes, that is Cardcaptor Sakura diligently working with her fishmen colleagues.
Fans can thank Takara Tomy for a whole slew of official goods for their favorite card capturing elementary school girl.
Now you and your kids can experience the fun of owning a cat without any of the hairballs!
Toy brand Takara Tomy collaborates with distinguished doll maker Kyugetsu to release a limited 2016 edition of the Licca-chan Doll Festival series.
Takara Tomy will introduce several neat new models in their spectacularly popular Tomica toy car line later this month, each based on Feudal-Era warriors and generals.
Toy manufacturer Takara Tomy A.R.T.S continues its line of bizarre “gacha” capsule toys with cute (?) animals that have developed enormous underbites.
Sliced bread. The smartphone. A computer that sits on your lap. The flying buttress. Occasionally, a new person or thing comes along that proves to be a total game changer; something that completely redefines the way you look at and interact with the world around you.
This unassuming device is one of those: A contraption that literally injects chocolate into a banana, forever rendering the humble banana into an amazing new food group and essentially negating any nutritional value the protein-packed fruit once had (not that this bothers us).
…There. We said it.
As technologically cool and fun-sounding as the “Mitsukete-miyou! Iro Kyachi Pen” (lit. “Let’s Find it! Color Catch Pen”) appears to be, it also has the unfortunate appearance of a “massager,” which in Japan, is code for…Well, look, it’s code for a vibrator. Literally no one uses a “massager” for their back or any other non-genital area (and anyone who says otherwise is a dirty, filthy liar and probably also says they never pee in the shower, which we all know is a lie, too), so parents be warned: You and your child may have lots of fun playing with this fantastic, educational toy, but you will also never, ever, ever be able to shake the image of your nine-year-old holding something they might as well have found in your secret fun-time drawer out of your head for as long as you live.
Fish may make low-maintenance pets compared to cats and dogs, but they are still fragile creatures, and you may find that neglecting to clean the tank, forgetting to feed them, or letting their water get too warm in the summer months will send Bubbles to an early, watery grave. Even with utmost care, some fish don’t have very long lifespans, and no one likes saying goodbye to a beloved pet.
Well, now you can forgo the aquarium maintenance and not worry about the heartache, by creating your own invincible fishy friends and bringing them to life through your iPhone with Takara Tomy Arts’ new Pictuarium!
Many of you may recall the three-meter-tall (12.5 feet) ridable Japanese robot known as Kuratas which we have covered many times before. Earlier this year the real-life mecha made waves when it went up for sale on Amazon for the sum of 120 million yen (US$978,000).
For years now, Kuratas has been charming wannabe mech-pilots around the world until its most recent offering in January, but since then things have been quiet on the giant robot front. So you can imagine our Mr. Sato’s surprise when he stumbled upon one by chance during a trip to the 2015 Tokyo Toy Show.
If you thought you’d seen all the weird and wonderful Attack on Titan collaborations on the market, you may want to think again because now Takara Tomy have jumped on the wagon with two special versions of their very popular and highly collectible Choro-Q toy cars.
These pullback-spring racer cars are known for their manga-inspired designs and cutely inaccurate proportions. However, this is the first time they’ve featured the likes of Levi and Eren. And just to add to the weird cuteness, they’re seated in the driver’s seat of an angry, disembodied Colossal Titan.



















The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Studio Ghibli releases new anime keychains that are like miniature figurines
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Studio Ghibli releases new anime keychains that are like miniature figurines
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Lipton releases… Pudding Milk Tea in Japan?!?
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
49-year-old Japanese shut-in spends weeks living with corpse of mother who died at home
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet