X-Tag features 64-player battle royales, multiple weapons, and power-ups, but it’s a game you play in the real world, not on a screen.
Takara Tomy (Page 3)
Amp up the excitement of eating sushi with this new theme park ride concept from Takara Tomy!
Yes, that is Cardcaptor Sakura diligently working with her fishmen colleagues.
Fans can thank Takara Tomy for a whole slew of official goods for their favorite card capturing elementary school girl.
Now you and your kids can experience the fun of owning a cat without any of the hairballs!
Toy brand Takara Tomy collaborates with distinguished doll maker Kyugetsu to release a limited 2016 edition of the Licca-chan Doll Festival series.
Takara Tomy will introduce several neat new models in their spectacularly popular Tomica toy car line later this month, each based on Feudal-Era warriors and generals.
Toy manufacturer Takara Tomy A.R.T.S continues its line of bizarre “gacha” capsule toys with cute (?) animals that have developed enormous underbites.
Sliced bread. The smartphone. A computer that sits on your lap. The flying buttress. Occasionally, a new person or thing comes along that proves to be a total game changer; something that completely redefines the way you look at and interact with the world around you.
This unassuming device is one of those: A contraption that literally injects chocolate into a banana, forever rendering the humble banana into an amazing new food group and essentially negating any nutritional value the protein-packed fruit once had (not that this bothers us).
…There. We said it.
As technologically cool and fun-sounding as the “Mitsukete-miyou! Iro Kyachi Pen” (lit. “Let’s Find it! Color Catch Pen”) appears to be, it also has the unfortunate appearance of a “massager,” which in Japan, is code for…Well, look, it’s code for a vibrator. Literally no one uses a “massager” for their back or any other non-genital area (and anyone who says otherwise is a dirty, filthy liar and probably also says they never pee in the shower, which we all know is a lie, too), so parents be warned: You and your child may have lots of fun playing with this fantastic, educational toy, but you will also never, ever, ever be able to shake the image of your nine-year-old holding something they might as well have found in your secret fun-time drawer out of your head for as long as you live.
Fish may make low-maintenance pets compared to cats and dogs, but they are still fragile creatures, and you may find that neglecting to clean the tank, forgetting to feed them, or letting their water get too warm in the summer months will send Bubbles to an early, watery grave. Even with utmost care, some fish don’t have very long lifespans, and no one likes saying goodbye to a beloved pet.
Well, now you can forgo the aquarium maintenance and not worry about the heartache, by creating your own invincible fishy friends and bringing them to life through your iPhone with Takara Tomy Arts’ new Pictuarium!
Many of you may recall the three-meter-tall (12.5 feet) ridable Japanese robot known as Kuratas which we have covered many times before. Earlier this year the real-life mecha made waves when it went up for sale on Amazon for the sum of 120 million yen (US$978,000).
For years now, Kuratas has been charming wannabe mech-pilots around the world until its most recent offering in January, but since then things have been quiet on the giant robot front. So you can imagine our Mr. Sato’s surprise when he stumbled upon one by chance during a trip to the 2015 Tokyo Toy Show.
If you thought you’d seen all the weird and wonderful Attack on Titan collaborations on the market, you may want to think again because now Takara Tomy have jumped on the wagon with two special versions of their very popular and highly collectible Choro-Q toy cars.
These pullback-spring racer cars are known for their manga-inspired designs and cutely inaccurate proportions. However, this is the first time they’ve featured the likes of Levi and Eren. And just to add to the weird cuteness, they’re seated in the driver’s seat of an angry, disembodied Colossal Titan.



















New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
East Japan Railway announces plans to abolish magnetic-strip tickets
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
East Japan Railway announces plans to abolish magnetic-strip tickets
Japanese fans are waving around blue plastic garbage bags at today’s World Cup match…
Luxury houseplant fraud leads to arrest of Takamatsu man
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies