Ever wondered what it would be like to be covered from head to toe in tomatoes?
Ever dreamed of smashing a tomato in someone’s face?
Ever wanted to see the streets run red…with tomato juice?
If so, you may think you have to head all the way over to Spain to partake in Valencia’s world famous La Tomatina festival. However, those of you who live in Japan are in luck. You only have to go as far as Tokyo. That’s right, on September 9th, at the Tamagawa river in Tokyo, adventurers and pasta sauce enthusiasts alike can participate in a large-scale tomato fight just like the one in Spain.

















As rumors swirl of 7-Eleven shorting customers on rice ball fillings, we check on their sujiko
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Man in Japan falls into hole with a bear in it
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Giant pipe mysteriously rises up through street in downtown Osaka
Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
New Pokémon blankets are part plushie cushion, part fluffy wrap, and all adorable【Photos】
Our top 3 cafes in Azabudai Hills, Tokyo’s newest and possibly swankiest shopping complex
Japanese department store rooftop is a secret oasis where you can escape the crowds in Tokyo
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Mister Donut Japan to Change Product Ingredients for First Time in 42 Years
Discover your secret charm at Kate’s mansion of emotions at Universal Studios Japan
Power up like Godzilla with new limited-edition Godzilla Energy Drink